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How To Hit Marketing Bullseye With Google Ads Audience Targeting

In late 2019, Google Ads introduced a new target group selection method that has quietly improved the PPC game for marketers and set the pace for leading Google Ads Agencies.<br>

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How To Hit Marketing Bullseye With Google Ads Audience Targeting

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  1. HOW TO HIT MARKETING BULLSEYE WITH GOOGLE ADS AUDIENCE TARGETING

  2. In late 2019, Google Ads introduced a new target group selection method that has quietly improved the PPC game for marketers and set the pace for leading Google Ads Agencies. To understand this new supplement, it may be useful to know what options are available and how to use them. Here is everything you need to know:

  3. Understanding Remarketing Lists for Search Ads (RLSA) RLSA was first introduced in Google AdWords in 2013 and is still a powerful tool today. By using a remarketing list in Google Ads, your bid audience can be tailored specifically to those who have already visited your site. Craft custom bids for users on your remarketing list, who are interested in keywords you’re bidding on. Create search ad groups that showcase ads on the display network if a user is on the list and is searching for your keywords at the same time. 

  4. 2. Leverage In-Market Audiences With the aid of In-Market Audiences, you can target people who are actively looking for a product or service you offer.  You can choose to buy with keywords that normally have low ROAS, in which case you have a higher chance of converting. Publish a detailed description of your product, service or product line and make it available for search advertising.

  5. 3. Google AI Based Algorithms It allows you to use targeted search results to view ads and videos when someone searches for related terms. If you target users based on their intentions, you have the potential to have your brand seen by someone who might not have seen it otherwise. Google Ads lets you use Affinity and Custom Affinity Audiences to appeal exclusively to searchers. Demographics can vary widely on other factors such as age, gender, race, ethnicity, level of education, etc. Hence it is crucial to keep diverse inclusivity in mind.  

  6. 4. Affinity Audiences & Targeting As you might have guessed by using targeting techniques, affinity targeting is the best way to boost your campaign’s performance. It can also be very useful to address your competitors and to design your ads in a way that makes them more relevant to the searcher. With Custom Intent Audience, you need to create your own audience and add the keywords you’re looking for. You can also use Affinity Audience for retargeting lists with a wide range of target groups as well as for a variety of other types of advertising.

  7. Fore more details, visit: https://digidarts.com/ Source URL: https://digidarts.com/blog/a-guide-to-google-ads-audience-targeting-to-hit-the-marketing-bullseye/

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