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Building customer relations with educational institutions

Discover strategies for building strong customer relationships with educational institutions. Learn how to approach customers by understanding their needs and leverage EU-funded projects like VIRSTA to connect with polytechnics, vocational schools, secondary schools, universities, and elementary schools. Explore marketing statistical products, creating a special web portal for students and teachers, and providing training conferences on statistics. EU funding opportunities, project partners, and the importance of adhering to project rules are also discussed.

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Building customer relations with educational institutions

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  1. Building customer relations with educational institutions • Approaching customers by understanding their needs • Through EU-funded project VIRSTA: Polytechnics • Vocational schools • Secondary schools • Universities • Elementary schools Heli Haapkylä

  2. Building customer relations to educational institutions • How to discover customers’ needs? Through: • Previous purchases (Applix) • Curriculum, tutorial programs • Personal contacts (seminars, visits etc.) • Customers’ different publications • Interviews • Comparing similar customers • Media Heli Haapkylä

  3. Building customer relations to educational institutions • Marketing different statistical products to the different faculties • Health Care and Social Services • Technology • Culture and Services • Business Heli Haapkylä

  4. Building customer relations to educational institutions • Special www-portal for students and teachers (year 2006) • points to general information on our website of interest to students and teachers • Help with assignments • Teaching resources, lesson plans • Links & tools for research Heli Haapkylä

  5. VIRSTA - Virtual Statistics- Statistics in use in polytechnics • Make statistics known to teachers of polytechnics, and instruct and encourage them to use statistics • Make statistics known to students of polytechnics by training teachers • Educate future users of statistics & decision makers • in professional life • in everyday life Heli Haapkylä

  6. Project partners • Statistics Finland • City of Helsinki Urban Facts TIEKE • Helsinki Business Polytechnic Helia • Arcada Polytechnic (Swedish-speaking) • Helsinki Polytechnic Stadia Heli Haapkylä

  7. What we have done so far • Web-based learning material produced in co-operation with City of Helsinki Urban Facts and Helsinki Polytechnic • Discover Statistics - web-based learning material • Statistical Data Collection - web-based learning material • Learning material is used to support supervision of students’ theses and also teachers’ further education and own research work Heli Haapkylä

  8. What we have done so far • 9 training conferences on statistics (around 30-50 teachers per course) • Focus on: • Statistical data collection • How to find statistical data • Statistical graphics • How to read & use statistics • Statistics on education • Statistics on population & health • Economic Statistics Heli Haapkylä

  9. What we are going to do within the next 2 years • Web-based learning material on business statistics • Focus on entrepreneurship • Approaching the process of starting a business through statistics • Web-material will be produced in co-operation with the customers (polytechnics) and is based completely on their needs Heli Haapkylä

  10. What we are going to do within the next 2 years • 8 training conferences on statistics (around 30-60 teachers per course) • Focus on general statistical methods, concepts, terms as well as business statistics • Discover Statistics - web-based learning material translated in to Swedish Heli Haapkylä

  11. EU-funding • VIRSTA 63% of total expenses • Partners needed • EU-money is paid around 6 months delay • Administration of the project is time consuming • Rules are very strict; if rules not followed No money Heli Haapkylä

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