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Communicating Cohesion Policy - Best Practice in Regional Development

Join us for an exchange of best practices in regional development and learn about communication actions in Burgenland, a "phasing-out region" in Austria. Discover how to effectively communicate the phasing-out program through examples like a hip-hop band at a book presentation, tours of outdoor swimming pools and lakes, and more. Don't miss out on this opportunity to gain insights and network with professionals in the field.

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Communicating Cohesion Policy - Best Practice in Regional Development

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  1. CommunicatingCohesionPolicytogetherC. Cooperationandnetworking: Exchange ofbestpractice in regional developmentCOMMUNICATION ACTIONS IN BURGENLAND, A „PHASING OUT-REGION“ Venue: CCAB; 1C Date: 07/10/2008 Time: 9:30 – 13:00 Language spoken/interpretation: FR/DE/EN Mag. Sonja C. Seiser Regionalmanagement Burgenland Gmbh Burgenland Austria Code: 07C07-Seiser

  2. Overview: points to be addressed • Organisation , region and programm • „Opinions an attitudes of austrian citizens towards EU in general and of Burgenland´s citizens in particular“ • Insider hints of an optimist – or how we succeed, in our communication work anyway

  3. Introduction: personal and organisational information Beate, Kathrin & Sonja (PR-Team) Katharina, Simone & Bianca (Managing Authority) Peter, Angelika, Manuela & Otto (Monitoring)

  4. Background: region, progammeorprojecttobepresented Burgenland: the only phasing – out region in Austria Inhabitants: approx 280.000 Area: 3.966 km² External frontier: 397 km (Slovakia, Hungary, Slovenia) Spoken languages: German, Croatian, Hungarian, Romany

  5. EU? no love story in Austria Background: projecttobepresented Project: communication for the phasing out programm in burgenland

  6. Communicationfor Phasing Out: Examples Hip Hop Band at a book presentation Tour through outdoor swimming pools and lakes Folder for senior citiziens Tattoo to promote the rules on publicity Trivial persuit – Final Game

  7. Best practice: Media cooperation - let people tell their story...

  8. Major issues: lessonslearned, requirementsandfutureoutlook • Give them emotions • Tell stories from their life – people love stories • Address the target group • Last but not least: websites, folder and facts are very important ! But don´t hide behind them (!)

  9. Conclusions: final remarks WE are the EU: We are a big familiy – so make sure that you show personal familiy pictures

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