1 / 11

Sponsorship Basics I

Texas Event and Leadership Program. Sponsorship Basics I. What is Sponsorship?. As means of introduction. Sponsorship Defined. Sponsorship is…. Whereas…. a negotiated exchange of mutual benefits between two or more parties….

lionel
Download Presentation

Sponsorship Basics I

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Texas Event and Leadership Program Sponsorship Basics I

  2. What is Sponsorship? As means of introduction...

  3. Sponsorship Defined Sponsorship is… Whereas… • a negotiated exchange of mutual benefits between two or more parties… • sponsors hope to connect with potential customers in a defined market

  4. Okay…so what do we need? It all depends Nature of your Event? • Mission • Vision • Goals • Objects • Size • Scope • Current Resources • SWOT Analysis

  5. Needs Assessment What resources do you have… What resources do you still need? Write it down – make a list!

  6. Types of Resources In-Kind Financial • Product Support (Material Items) • Bottle of Water • Flyers • Tables • Etc. • Expertise (Human Resources) • Sound Technician • Electricians • Moving Crews • Etc. • Money

  7. Sponsors’ Needs? ROI Whereas… • Return On Investment for the resources dedicated to the event opportunities. • Increases Visibility • Increased Awareness • Enhanced Image • Sales Opportunities • Product Trials • Hospitality Opportunities • Branding Reinforcement • Alter/Reinforce Public Perceptions • Advantage over Competitors Case Study

  8. Branding? Slogans Logos • http://money.aol.com/special/brand-slogans-quiz • http://money.aol.com/special/company-logos-brand-awareness

  9. Sponsor Solicitation Who do you ask? How do you ask? • Business Community Make-Up • Who should be approach and by whom? • Marketing and Public Relations Needs of the Sponsor • Research the company • Make sure it is a good fit • Have a proposal (on paper) • Set-up a meeting • Arrange setting that accentuates the positive elements of your organization. Example

  10. Follow-UP!!! Portfolio • Say “Thank You” • Outline what you did for them • Method to maintain communication • Give them the First Right of Refusal

  11. Sponsorship is Relational • People sell and buy from people… • Maintain (business) friendships

More Related