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Propaganda Campaign

Learn about propaganda tactics and how to create a fictional campaign in this engaging exercise for groups. Explore techniques like Bandwagon, Name-Calling, and Plain Folks to influence opinions effectively. Watch examples for inspiration!

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Propaganda Campaign

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  1. Propaganda Campaign

  2. Propaganda refers to a type of message aimed at influencing opinions and/or the behavior of people. Propaganda may provide only partial information or be deliberately misleading. Propaganda

  3. Enthusiastic or energetic statement presented as fact, although its not necessarily true. Assertion

  4. Bandwagon • Appeals to desire to follow the crowd • Example – Polls show that more than 80% of voters support me!

  5. Use only those facts that support your argument. Example – My opponent voted against Social Security. (But did no mention that she voted against it because the proposed increase was to small.) Card Stacking

  6. Use words and phrases that sound appealing and that everyone agrees with. Example – I stand for freedom and the American way. Glittering Generality

  7. The "lesser of two evils" technique tries to convince us of an idea or proposal by presenting it as the least offensive option. Lesser of Two Evils

  8. NameCalling • Attach negative labels to your opponent. • Example – He’s soft on crime.

  9. This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy. Pinpointing the Enemy

  10. Tell voters you are just like them – an ordinary person with similar needs and ideas. Example – I’ve lived in this city all my life. My children go to the same schools as your children.- PlainFolks

  11. Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil. Simplification (Stereotyping)

  12. Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item. Testimonial

  13. Transfer • Connect yourself to a respected person, group, or symbol • Example – In the words of Abraham Lincoln

  14. https://www.youtube.com/watch?v=hLj6yY4P_Rg http://www.youtube.com/watch?v=XoBFL6iwid4 First 30 seconds https://www.youtube.com/watch?v=MDUQW8LUMs8 https://www.youtube.com/watch?v=8eNnnS3Sn6I https://www.youtube.com/watch?v=HQdTgkY321s https://www.youtube.com/watch?v=3k1QUGtvAmc https://www.youtube.com/watch?v=EU-IBF8nwSY https://www.youtube.com/watch?v=lkey22t4NFo https://www.youtube.com/watch?v=9Id_r6pNsus https://www.youtube.com/watch?v=EC9j6Wfdq3o Commercials

  15. You get 10 minutes with your group to create a fictional campaign commercial using one of the tactics we talked about. Write on an index card which tactic you are going to use and the class will have to try and guess. Create a campaign skit

  16. , Bascom,Ethan T , Miracle,Jacob C Vanover,Kaleb M , Duff,Sydney C , Morrison,Michael J Shanks,Brent L , Arnett,Gavin B, Baxter,Leigha D Henry,Jacob D , Ball,Logan N , DeLaVergne,Noah J Ginter,Afton G , Becraft,Madison P Norman,Cathryn R Ray,Tyler D , Baird,Sarah E , Dougherty,Kimberly P Torchia,Hanna M , Ramirez,Marelyn Clare,Ashley T , Reddix,Cameron E , Cole,Charles E McCarty,Taylor W , Craycraft,Ragen E, Sexton,Jacob R   Groups

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