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Margarine Experiment

Using Self-awareness to Create Guilt. Margarine Experiment. View as slide show. Margarine experiment.

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Margarine Experiment

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  1. Using Self-awareness to Create Guilt Margarine Experiment View as slide show Adapted from AdPrin.com

  2. Margarine experiment You are in a supermarket and there is an ad for margarines. You are offered samples of fat free and regular margarine. Would the presence of the mirror affect how much you eat of either type of margarine? Click this slide to see how it effected others. A mirror led to a 20% reduction in the consumption of full-fat margarine due to self-awareness guilt (Sentyrz and Bushman 1998) Evoke self awareness when advertising for a charity. Adapted from AdPrin.com

  3. Further Evidence: Evoke self-awareness to raise guilt (Principle 3.4.2) Support provided by another lab experiments and three field experiments, the latter involving payments to an honesty box and charitable donations.

  4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. • For example, identify circumstances in which self-awareness of your customers would be at your benefit. Write 5 ideas of how to evoke self-awareness targeted specifically toward those customers. • You can also use self awareness for controlling your weight. Adapted from AdPrin.com

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