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pinnacle-advisory

Explore the Worcester area lodging market with a focus on its increasing diversification and strong growth in biotech, alongside the rejuvenation of downtown, historic Centrum Centre, and surrounding attractions.

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pinnacle-advisory

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  1. www.pinnacle-advisory.com

  2. Area Review Increasingly Diversified Economy Strong Growth in Biotech Rejuvenation of Downtown Worcester Centrum Centre

  3. Historic Lodging Market Worcester Traditionally Lagged Behind the Rest of the State

  4. Worcester Area Comp Set Holiday Inn Crowne Plaza Beechwood Hotel Regency Suites Hampton Inn Courtyard by Marriott Ramada Woburn

  5. Source: Smith Travel Research

  6. Source: Pinnacle Advisory Group

  7. Source: Pinnacle Advisory Group

  8. Source: Pinnacle Advisory Group

  9. Source: Pinnacle Advisory Group

  10. Source: Pinnacle Advisory Group

  11. Source: Pinnacle Advisory Group

  12. Source: Pinnacle Advisory Group

  13. Demand Segmentation

  14. Factors Affecting Demand in 2002 Corporate – The Economy Group – The Economy and Capacity Leisure – The Economy, New Competition Contract – The Economy Extended-Stay – The Economy, New Supply

  15. Proposed New Supply Extended- Stay Hotel – Plantation Towers Residence Inn – Downtown Residence Inn – Auburn Full-Service Hotel – Centrum Centre Hampton Inn – Auburn

  16. Projected Performance 2002 Occupancy: Down Two Points (70%) Average Room Rate: Up 0.5% ($91.50) RevPAR: Down 2.3% ($64.05)

  17. www.pinnacle-advisory.com

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