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Communication and Outreach Activities in the HIRMEOS Project Insights and Perspectives

Learn about key insights and perspectives on communication and outreach activities in the HIRMEOS project. Discover valuable lessons on internal and external communication, lobbying, language use, and more. Gain practical tips to enhance communication effectiveness and engage varied stakeholders.

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Communication and Outreach Activities in the HIRMEOS Project Insights and Perspectives

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  1. Communication and Outreach Activities in the HIRMEOS Project Insights and Perspectives Dr. Andrea Bertino (SUB Göttingen)Shaping new ways to open the book, a workshop of the HIRMEOS project, ELPUB Conference, 1st June 2019, Marseille

  2. Internal Communication • Different channels: • Slack • e-mails • face-to-face meetings and teleconferences • Lesson taken:Slack particularly useful: responsiveness generally higher than through e-mails

  3. External Communication We have reached: scientific community, publishers, librarians, foundations Positive feedback: scientific papers, fact sheets, video, webinars, workshops Less efficacious: Blog: no comments on posts, even though actively shared on social media

  4. Insights and Perspectives

  5. Lesson No. 1 Lobbying and Advocacy Time for generic lobbying for OA is over: • The importance of OA in general is now clear • OA per se is a neutral concept It is time for incentives. HIRMEOS strategy: technical incentives Implications for communication activities: • Going beyond general proclamations • Focusing on specific aspects • Carefully collecting feedback from users

  6. Corollary of Lesson No. 1 Lobbying and Advocacy • Ideological and moralistic discourses may be dangerous because, in their vagueness, they can support forms of unfair OA • The narratives need to present both costs and benefits of OA publishing. Communicate that your priority is helping authors, librarians and foundations to make better informed decisions

  7. Lesson No. 2 Words are important A mature and serious rhetoric for OA monographs should try to use a plain language and avoid business-like and bureaucratic jargon which implies too many generalizations

  8. Corollary of Lesson No. 2 Words are important • Talk to different people in different ways! • Stakeholders are dead, long live the individuals! If knowledge is a common, try to remain understandable for all people by advocating for its best possible dissemination • Sensitivity for differences instead of slogans • These may be counterproductive, can make mistrustful. Don’t give up the possibility to argue, take arguments of the other seriously, do self-criticism

  9. Lesson No. 3More face-to-face meetings and conversations Personal contacts are essential. Invest as much time and resources as possible in them! Some examples: experiments with entity-fishing for publishers, OA book with a German author, use of annotation tools, involvement of new partners in OPERAS

  10. Lesson No. 4Importance of generational extremes of the research community Early-career researchers and retired but still active professors were more inclined to experiment with new tools and services and publish in OA: Target them!

  11. Thankyouverymuch!

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