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‘Friend’Raising and events: cost effective community fundraising

‘Friend’Raising and events: cost effective community fundraising. Community vs Events. ‘In aid of’ Supporters organize Primary aim is to raise money The nature of the activity is a key benefit to the fundraiser. ‘On behalf of’ Charity organize

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‘Friend’Raising and events: cost effective community fundraising

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  1. ‘Friend’Raising and events: cost effective community fundraising

  2. Community vs Events • ‘In aid of’ • Supporters organize • Primary aim is to raise money • The nature of the activity is a key benefit to the fundraiser • ‘On behalf of’ • Charity organize • Primary aim can be to raise money, profile or recruitment • The event ought to be connected to the charity’s ethos and beneficiaries © Institute of Fundraising

  3. ‘Friend’raising • Community groups • Schools • Clubs and societies • Collaborators • Online supporters • Facebook • Twitter • Staff and volunteers • Local, regional, national and international support © Institute of Fundraising

  4. Events • Sponsored events • Gala/dinner/fashion show • Auction • Challenge events © Institute of Fundraising

  5. Audit • External • STEEPLE • Competitor • Collaborator • Market Analysis • Internal • Past Performance • Product Lifecycle • Segmentation • Case for Support © Institute of Fundraising

  6. Objectives • External audit • Internal audit • SWOT analysis • Organisational Mission • Overall Fundraising Objectives • SMART © Institute of Fundraising

  7. Why plan? • Increase efficiency • Reduce duplication • Ensure profitability • Assess the resource implications • Consider timings • To walk away !!!!!! © Institute of Fundraising

  8. Research • Costs for the fundraising activity • Quotes • Suppliers – internal and external • Volunteers • Timings • Location • Technical • Governance & legal • Training © Institute of Fundraising

  9. Tasks Community Events • Recruit supporter groups • Update database or participants • Create packs • Test materials • Provide merchandise • Distribute packs • Attend? • Bank donations • Thank supporters • Plan donor journey and stewardship • Plan event • Recruit volunteers • Publicise event • Send invitations • Manage suppliers • Develop the case for support • Design and print merchandise • Update database • Run the event • Collect donations • Thank supporters © Institute of Fundraising

  10. Budget • Allocate the costs for each task • Allocate by budget heading © Institute of Fundraising

  11. Calculating ROI (Fundraising Target – Costs of fundraising) Costs of Fundraising x100 © Institute of Fundraising

  12. GANTT Chart

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