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Industry Data

Industry Data. A Manufacturer Perspective. Questions we can answer now…. What is the dollar value of the Writing category in the Canadian Commercial Market? Is the Writing category growing/declining in the latest quarter? Year to date?

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Industry Data

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  1. Industry Data A Manufacturer Perspective

  2. Questions we can answer now… • What is the dollar value of the Writing category in the Canadian Commercial Market? • Is the Writing category growing/declining in the latest quarter? Year to date? • How is the Writing category performing relative to other Office Products categories?

  3. Questions we can answer with the new data… • What size are the major sub-categories within Writing? • What sub-categories are driving growth/declines? • Who is the market leader in the category/sub-category? • What Brands are gaining/losing share? • What items are driving growth/declines? • What promotions are driving growth? • What should we focus on? What should we do more often? • What should we eliminate? Cost savings?

  4. Example of Writing Market Overview Category Market Manufacturer Market Share & Market Share Point Change

  5. Example of Item Ranking Report Each item in the sub-category ranked on $ volume Dollar/Unit/Average Price/Share (80/20) *not actual ranking – items and numbers used for illustrative purposes only

  6. Example of Promotion Analysis Understanding what Brand promotions are driving growth for the CATEGORY. Category up +10% Category down -2% Sharpie Promotion Competitor B Promotion *not actual numbers – used for illustrative purposes only

  7. New Information to make better business decisions… • Strategic partnerships with key customers. • Category and Sub-Category importance. • Dollar and Unit POS Sales trends. • Pricing Trends. • Brand Share and Performance. • Promotion Analysis

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