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Industry Data

Darren Plumbe INSIDE-LINE, In Market Solutions Ltd. Business Development Services. Industry Data. Why is it so important?. The Renaissance reborn. Predictions of the future of Business Office Products are becoming increasingly abundant Paperless Office High White Colour Unemployment

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Industry Data

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  1. Darren Plumbe INSIDE-LINE, In Market Solutions Ltd. Business Development Services Industry Data Why is it so important?

  2. The Renaissance reborn • Predictions of the future of Business Office Products are becoming increasingly abundant • Paperless Office • High White Colour Unemployment • Social Media • Home-sourcing • Ergonomics • Collaborative Workspaces • Sustainability Barrage opportunities and threats make it difficult to assess their individual validity, magnitude and timing

  3. Why do industry leadersrely on Industry Data? • Helps understand the forces at work in the overall industry • Facilitates measurement of their position relative to other companies • Provides validity for prioritizing and strategic planning • Enables market leaders to identify real threats and opportunities facing their businesses Allows them to focus resources on developing unique capabilities that can sustain a competitive advantage

  4. What is standing behind your plan? • Sobering downstream consequences of industry trends • All building Strategic Plans to mitigate the impact • Downsizing, acquiring, new products, new markets • Historically relied on information from product managers, sales reps, suppliers, trade publications, industry leaders, internal sales reports, etc. We lack the holistic and empirical information needed to provide validity with relative certainty

  5. Wasted time… misallocated resources • Is it just me… or, is the entire industry in the same boat? • I know I have moved the needle… but, relatively speaking, how do I compare? • I have plans to adapt… but, am uncertain of the sense of urgency? • If I have no history in this new business… how do I set expectations for my team? Successful businesses identify change, and correctly predict the timing, velocity and magnitude

  6. Why is COPA DATA so vital? • Unbiased reality check • Only source for industry wide data with a perspective that would otherwise be unattainable • Offers repeatable and comparable structure over time • Common language to integrate other data points COPA Data is a critical resource for identifying change andadds credibility to strategic plans and investments

  7. How will you use COPA Data? • Setting goals for merchandising and product managers • Contingency planning for declining categories • Justify geographic sales expansion • Identifying correlations between product categories • Validating consumer trends • Removing internal data biases • Allocating R&D budget • Measuring relative success

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