How to Attract the audience to Your Website_

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2. Attract the audience to Your Website One of the biggest challenges we face as marketers is attracting the right traffic to our website. There is a common misconception among marketers, especially when starting out with a new system or methodology, that all traffic is good traffic. But that isn’t the case. Traffic can be an indicator that you are starting to see some results, but it's more important to look at additional metrics like visitor-to-lead conversion rates and lead-to-customer conversion rates. When it comes to traffic, quality is more important than quantity. If you can confidently say that the majority of traffic you are driving to your website is converting into leads and then converting into customers, then that's fantastic. But in most cases, digging into your data will reveal that traffic isn't generating the results you thought it was.

3. How to attract audience Identify Your Ideal Conversion Path Develop Your Buyer Personas Develop a Persona-Driven Keyword Strategy Get Active on Social Media Start Blogging Paid Advertising ● ● ● ● ● ●

4. Identify Your Ideal Conversion Path Before building out any plans or strategies for your website, it’s important to first understand how you want site visitors to engage with your site. If you are following the inbound methodology, the purpose of your site is provide value to your visitors which ideally leads to them converting into customers. This is what that path may look like: 1. 2. 3. 4. Someone has a problem They search for answers online Your website comes up in search results They click on the link to the blog you wrote on that topic and read through it

5. Develop Your Buyer Personas In order to get visitors to come to your site and eventually become customers, you must first understand who those people are and what their habits and needs are. Your personas will guide your content creation and ensure you are creating relevant and accurate content that truly adds value for prospects as they move through the funnel. When you're identifying your personas, there are a few questions you should be asking yourself: 1. 2. 3. 4. What is their job role or title? Are they your champion? How do they define professional success? What are their biggest challenges?

6. Develop a Persona-Driven Keyword Strategy Once you have clearly defined buyer personas, you will be able to begin to brainstorm the content ideas and keywords that will resonate with them. You've already outlined what their pain points and challenges are, so what phrases would they type into a search bar to find the solutions? These are going to be part of your keyword strategy. When we advise our clients on choosing keywords, there are three main criteria we suggest using: 1. 2. 3. What is the monthly search volume? We like to see at least 50. What is the difficulty/competition? We like to see anything under .6. We have found more success targeting long-tail searches than short-tail.

7. Start Blogging Blogging is a proven marketing strategy that drives business results. Each time you write a new blog post, you're adding additional content to your site, and one more page is getting indexed by search engines. Google uses when a site was last updated to inform search rankings. Additionally, each blog post provides another opportunity for you to get found in search. And since your keywords are aligned to your personas, the traffic you're attracting should be the people you want. But, it isn’t going to happen right away. Consistency is key when it comes to blogging.

8. Get Active on Social Media Promoting your content on social media is another great way to drive traffic to your website. Social media is a place where sharing is encouraged. Through social media promotion your content may have a wider reach. Once you know where you want to put your focus in terms of channel, develop an social media editorial calendar to help you stick to a schedule. There are a ton of tools out there that can help you schedule your social media posts ahead of time, but you will still need to spend time each day getting on and engaging with others. A lot of people focus too heavily on posting and promoting their own content when they first get active on social media. While promoting yourself is important, social media is the place to interact with and share others’ content as well. You can share your own blog posts with added thoughts and questions to engage the audience.

9. Paid Advertising When you are creating content that you know will serve your prospects well, organic traffic is a great way to generate leads. But ranking organically for those super competitive keywords can take time. Paid advertising can help amplify your inbound content, helping you gain traction in search results and domain authority. This can be done through the form of paid search, paid social and display campaigns. Your paid advertising efforts need to be purposeful and measurable. Be sure you are going after the right keywords for your content and your buyer personas.

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