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Alfonso Villalva P. Chairman of the Board Tocqueville/MDR Leaders ’ S ummit April 11, 2014

Fondo Unido México. ACERCATE AC. PHOTO: SUE ALLEN VILLALVA. Alfonso Villalva P. Chairman of the Board Tocqueville/MDR Leaders ’ S ummit April 11, 2014. Social Media. Strategic Approach : To engage more people to LIVE UNITED by: Joining the conversation with Fondo Unido México.

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Alfonso Villalva P. Chairman of the Board Tocqueville/MDR Leaders ’ S ummit April 11, 2014

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  1. FondoUnido México ACERCATE AC. PHOTO: SUE ALLEN VILLALVA Alfonso Villalva P.Chairman of the BoardTocqueville/MDR Leaders’ Summit April 11, 2014

  2. Social Media • Strategic Approach: • To engage more people to LIVE UNITED by: • Joining the conversation with Fondo Unido México. • Inspiring more people to support FondoUnido´ s Mission • Objectives: • To increase and retain supporters and brand followers • To reach new target audiences (younger audiences) • To impact in campaigns by leveraging social media • To build a communications platform based on digital trends • Infrastructure: • Internal staff: Communications coordinator • External support: a social media agency 1159 followers 840 likes

  3. Ironman Social Media Campaign Objective: To support the Special Emergency Fund for the reconstruction of schools affected by the flash floods in Mexico caused by Hurricanes Ingrid and Manuel. • 3 volunteers participated in the most important triathlon in Mexico. Their purpose was to engage and promote the cause by raising funds with family and friends. • The volunteers are part of our Sports Ambassadors. They will participate in more athletic competitions using the LIVE UNITED campaign. • The impact in social media during the two weeks campaign was: 500 views, 32 likes, and 34 retweets. • In two weeks they raised $1,500 USD using social media as a tool.

  4. ThankYou! CASA DE LOS NINOS DE PALO SOLO IAP. PHOTO: SUE ALLEN VILLALVA

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