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Colorado Takes The Lead. AGENDA TOPICS. Current situation Girl Scouts and Boy Scouts Strategy – A case for change Why Best In Show Pet Treats National 4-H Council asks Colorado to lead Pilot Ready To Go. CURRENT COUNTY SITUATION. Budget cuts begin to impact 4-H Program
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AGENDA TOPICS • Current situation • Girl Scouts and Boy Scouts • Strategy – A case for change • Why Best In Show Pet Treats • National 4-H Council asks Colorado to lead Pilot • Ready To Go
CURRENT COUNTY SITUATION • Budget cuts begin to impact 4-H Program • Uncertainty related to impact of long-term budget cuts • Growing need for State and Counties to develop alternate source of income to support 4-H staff, program, recruitment, training and member participation
CURRENT CLUB SITUATION • Many ineffective fundraisers offered: candy bars, cookie dough, magazines, candles, calendars, wrapping paper and cookbooks • Products are not unique to 4-H • Poor brand fit – not consistent with 4-H program values • Low return – Low Participation – “Fundraising Burnout” • There are a few exceptions: some local fundraising products and activities benefit 4-H in respective counties e.g. vidalia onion sale, rib eye sale, homemade pie auctions, etc.
CURRENT SITUATION:FRAGMENTED APPROACH TO FUNDRAISING • Does not harness the power of 4-H Membership • Does not provide the related learning and skill developmental opportunities • Does not create public awareness and media coverage to promote the 4-H Program • Some Clubs/Members spending their 4-H time on multiple fundraisers instead of doing 4-H Program
A BRANDED SOLUTION TO FUNDRAISING • Girl Scout Cookies - $750 million annually • Girl Scout Cookie sale began formally in 1930’s • Girl Scouts now sell 200 million boxes annually • Per girl average is well over 100 boxes per seller • Annual Cookie sale creates opportunities for media coverage and awareness of Girl Scout Program • Boy Scout Popcorn sale began in 1981 with a bucket of popcorn and seven Scout Councils • Over $1 Billion raised to support Scouting Programs between 1981 and 2005
FUNDRAISING STRATEGY • Provide leadership and tools that would EASILY, EFFICIENTLY and EFFECTIVELY meet the fundraising needs of County 4-H Agents, clubs, and members. • Test the viability of a strategically planned, growth-oriented, youth-led, brand-relevant, high-quality, high-visibility, high-return fundraising program that would be conducted one time each year. • Offer all clubs the opportunity to participate in an annual national fundraising event, while maintaining latitude for those Counties/Clubs with a successful long-term alternate sale/activity to continue with tradition.
Pet Treats Right for 4-H • Fit with 4-H BRAND – Consistent values • Completely new fundraising product concept • UNIQUE opportunity to BRAND National 4-H Pet Treat Sale • Right Price for high level consumer support • High-demand product • Easy, Simple, Delightful, Rewarding
Impact Beyond Just $ • Learning Life Skills: Goal setting and Teamwork • Financial Literacy: Marketing and Financial Planning • Involvement in Community Service Projects • Strengthen Public Image & Awareness of 4-H • Increased Participation in 4-H Programs • Increased Membership • Eliminate time and effort spent on ineffective fundraising activities
FUNDING for EACH LEVEL of 4-H • ALL packages $4.00 to consumer • 50% Fundraising Profit • $1.50 to County • $ .25 to County for Operational Expense • (incentives, shipping, volunteer recognition) • $ .25 to State Program • Product Cost: $2.00
READY TO GO • Best In Show Pet Treats program is 4-H licensed and customer tested with POSITIVE RESULTS • High-quality product – made in the USA • Custom packaging reflects the wholesome image of 4-H • Market-tested varieties for maximum sales: • 3 Dog Treats • 2 Horse Treats • 1 Cat Treat
BEST IN SHOW PROVIDES THE “KNOW HOW” AND MATERIALS • Best In Show provides the processes and systems • Best In Show provides the sales materials and forms • Best In Show teaches you how to: • Involve a small Volunteer Team to lead the annual pet treat effort • Share Key Training Points that will help your entire team be successful • Conduct a CONCISE pet treat sale for maximum effectiveness • No product purchase required upfront
EASY ONLINE REGISTRATION • County Extension Agents will register online at www.pettreats4youth.com/reg_form.htm • All materials will be mailed to the County Extension Agent upon registration
POWERFUL 4-H IMAGES THROUGHOUT COLORADO • Media Plan posted on 4-H brand network and the Best In Show Pet Treats website
SUMMARY • Growing need for strategic, effective BRANDED fundraising product sale campaign • Work together at one time, on one project, with one purpose • EMPOWER Youth by providing important Life Skill and Financial Literacy development opportunities • UNIFIED strategic effort can help GROW a RELIABLE revenue stream to benefit all levels of 4-H • Strengthen public image of 4-H through promoting involvement in community service projects • Increase awareness of 4-H