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THE LEAD

THE LEAD. Usually , the lead is one sentence long and summarizes the facts of the news story . The reader should know at first glance what the story is about and what its emphasis is . It must include : Who, What, Where, When, Why and How ... The five Ws and an H. EXAMPLE.

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THE LEAD

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  1. THE LEAD

  2. Usually , the lead isonesentencelong and summarizesthefacts of thenewsstory. Thereadershouldknow at firstglancewhatthestoryisabout and whatitsemphasisis. Itmustinclude:Who, What, Where, When, Why and How ... The five Ws and an H

  3. EXAMPLE • Bargainers from General Motors and UAW will resume talks in Warren this morning seeking to end a day-old strike over the transfer of jobs from unionized employees to less costly contract workers. The who: the bargainers from General Motors and the UAW. What are the bargainers doing? The lead says they will resume talks. When will the bargainers resume talks? This morning. Where : In Warren. Why are the bargainers meeting? To discuss the transfer of jobs and end a day old strike. How usually describes the manner in which action occurs.

  4. Types of Leads • Quote lead/Direct lead `I have the worst job in the Army.'' … You should use direct quotes: •  if a source's language is particularly colorful or picturesque •  when it is important for written information -- especially official information -- to come from an obviously authoritative voice • Description lead • Like a beautypageantentrant, Donald Hofeditzstrutshis vital statistics.

  5. Fairy Tale Headlines

  6. GoldenTouchResults in UnfortunateDeath Youngsters Escape CandyHouseAlive Piper Leads RatsOut of City Big BadWolfKilled in ForestFolly BrickHouseSaves Young Pigs BeautifulSwanRevealsMakeoverSecrets Young David SlaysGiant BlondeBombshellVisits Bear Home BeautyWakesAfterHundred-YearSlumber Big-EaredTachydermFlies! Owner of GlassSlipperFinallyFound Identify These Famous Fairy Tales

  7. Activity: • Select a famousfairy tale forwhichyouwillwrite a fictitiousnewsstory. • Invent a newseventbasedonthisfairy tale. Itshouldhave a modern twist (aspect). Youmustmakethestorydifferentfromthe original tale; however, itmustcontainsomecharacteristics of the original. • Write a headlineand a subheadlineforthesamestory. Writethe “lead” (firstsentence) tothenewsarticle.Thiswillinclude, in onesentence, who, what, where and when.Optionally, itmayincludewhyandhow.

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