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???????. ??????????:????,????(EC,Electronic Commerce)???????????????????????????????????,?????????????,???????????????????????,????????????????????????????????,??????????????,?????????,??????????,????????????,????,?????????(B2B)??????????(B2C)?????. B
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1. B&Q ?HOLA?HOMEBOX???? ????,????????,???????:??????????+????+????+?????????,???????????1??,???(???????)????????????,?????,????????,?????:?220???????????321?8??2,?????,02-22501360?,????????????????:??????????+????+????+?????????,???????,????????????????????,??????????,???????????
2. ???????
3. B&Q?Hola?HomeBox????
4. B&Q??? ???? ?????????????????? (Home Improvement Center);?????,?????????DIY??,???????????,???????????????,??????????,?????????????????????????
2006?B&Q???????????2008??,?????????????????????????????,?????????????????????
5.
2006?B&Q??????????????????Email??,???????????????,??????,???????????????
2008???????????????????,????????????????,????????????????
6. ???? ???????????
???????????,???????????????????
??,????????????????????????????
???,???????????????,???????????
???????
?????????????,??????????????????
?????,?????????????????????????
????????,???????????????,??????
?????,????2007????????????????
?????????
????????????,????????????????
??????????,??????,???????????
?????,???????????????????????
?????????????????????????????
???(Exciting experience),?????????????????
???,??????????????,??????????
??,?????????????????????????
7. <??????> ????????????,??????????????
8. ??? B&Q ?????????????????????,???????????;??????????????????,?????????????????????
????????,???????????????,????????,??????????,??????
9. B&Q????????,???????????????
????????,????????????????,????ERP??????????????,???????????,????????????????????????,???????????????,??????????????????,??????????????
???????????????,????B&Q???????????;??,????????????????????,???????????????????,B&Q???????????????(EIP),??????????????????????,?IBM??????,?2004?3?????????,???????????,?????????????????
10. ????
11. MSN + B&Q????? http://promotion.msn.com.tw/tlw/
12. ????????????????????,????????????,???????????,??,????????,???????
B&Q????????,?????50%????????50%,??????????????????????,??????7~8?,2009.8.?MSN??,??MSN????,???????22??????????????????,?MSN????????C2C???????,????????
B&Q?MSN????????solution??promotion,??,???????????,??????????????,???????
13. ???? ??B&Q?? ????
14. B&Q?????BLOG http://blog.yam.com/msg/bandq
15. ?????? B&Q??????????????????????
16. ????
17. ???B&Q???????????????????,????????????????????????,???????????????????????????????????????????,??????????????,?????,???????????????,????????,?????????????B&Q??,???????????,?????????????,???????EIP,????????????,??????
??,B&Q???????????????????????,????????????????;??????????,??????????????????,????????,?????????????,?????????????,???????????????,??????IT????????????B&Q???,????????????,???????????????????????IBM AS/400??,B&Q???????,??????????????
18. ???????
19. ?????B&Q BLOG???RSS?? http://blog.yam.com/rss.php?blog_id=bandq&ver=atom03
20. ????????????
21. ???????B&Q??????????????????
22. ???????B&Q?yam??blog,?????blog???????? http://blog.yam.com/bandq/category/1924087
23. HOLA ????
?????,????????,?HOLA??????1997?7??????????????????????,1998?9????????????????????????,????????????????????,????????????,???????,?????????????????
?HOLA???????????????????????
????
????????????????????
?????????????????????,???????????,???????????? ?????????,??,???????????HOLA??????????????
24. ????????????????????????
???????????,HOLA??????????????, ????????????????????????????? ??????????,?????????????????? ?,??????????,???????????????? ????????????
????????????????????????
?????50%?????????
?????????????????????
????????????????,?????????? ??????????????????????????? ???????????????(???????????? ?),????????????????????????? ????
25. ??????????????????,??????????????
26. ?????? ?HOLA??????
?????????
SSL128bit??????,
??????? ?????
?????????,??
????????????
????????????
??????SSL??
?????,?HOLA???
?????????(HiTrust)?????
?????? ??,???
?VeriSign???????
????????????
?????????????
27. ????? / ???????????/????????? 3 ??????????
28. ??????http://www.hola.com.tw/Cart/Cart_01.aspx
29. ????
30. ????http://www.hola.com.tw/members/join.aspx
31. ??????????http://www.hola.com.tw/service/connect.aspx
32. ????http://www.hola.com.tw/index.aspx
33. ???????http://www.hola.com.tw/tips/tips_index.aspx
34. ?????HOLA????????http://www.hola.com.tw/members/mem_index.aspx
35. ?????HOLA???????????????????????http://www.hola.com.tw/index.aspx
36. ?????????????????????
37. HOMEBOX???? Homebox ??????????????????????????
??????????????,????????????
Know-How???????,?1998?4?????????????
???,???????DIY???????-???,????????,?2000?1?????????????-???,2001?12?
????????????-???,2004?12????????,??????????????????
????DIY??
Homebox ????3??????????????,???????
???????????????????????????????
???????????????? Homebox ?????
???????
Homebox ??????????????????????????
???????,?????????????,?????????
????????,?????????????????????,
?????24h???????????????,????????
?????????,?????????????
38. ???? Homebox ?????DIY ?? Homebox ????,?????????DIY???????????,??????3????DIY??,???????Homebox ??????????????,???????????????????????????????,??????????????????????????, Homebox ????????????????1000????????,????????????????????????????????????????????,? Homebox ????????????
39. ??????????????????,??????????????
40. ??????? ???????
?PChome Online??????????????SSL128bit??????,?????????????????????,??????????????????????????(????????????????,??40bit ????)???????????????????????,??????????? ??????SSL???????,?PChome Online???????????(HiTrust)?????????????,????VeriSign????????????????????????????????
41. ???HOMEBOX????????
42. HOMEBOX????PCHOME??? ???????????????
43. ????
44. ???????? ????
45. HOMEBOX BLOGhttp://tw.myblog.yahoo.com/jw!BcaSEiiaHxpIy1dflSJaJFb8/article?mid=11
46. ??????????:0800?????????? ?0800 ??????? ?????
47. ???? http://www.homebox.com.tw/
48. ???????DIY??http://www.homebox.com.tw/diy-work.php
49. ??????http://www.homebox.com.tw/diy.php
50. DIY????http://www.homebox.com.tw/diy-qna.php
51. ?????HOMEBOX????? ? HOEMBOX???EDM
52. ?????
53. ???????HOMEBOX??????????????
54. ??????? ??????????????,??????????????????web2.0?????HOMEBOX???? HOMEBOX?????????????http://homebox.web66.com.tw/web/PUM?Ref=6
55. ????HOMEBOX???? ????????????????
56. ??????
58. B&Q SWOT??
59. HOLA SWOT??
60. HOMEBOX SWOT??
61. ? ? ????,??????????,???????????????,?????????,????????????,??????????????,????????????????????????????????????????,???????????