1 / 40

WELCOME

WELCOME. We make complicated things easy. Simplicity is profound. NETWORK: N0Us PASSWORD: IAmAGuest. TWEET TO WIN!. # DCThinkThurs @ FreemanCo WIN WIZARD TIX!. King cake!. MARCH 14, 2013 THINKING THURSDAYS Interested in Becoming a Certified Meeting Planner?.

lolita
Download Presentation

WELCOME

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WELCOME

  2. We make complicated things easy. • Simplicity is profound.

  3. NETWORK: N0Us PASSWORD: IAmAGuest

  4. TWEET TO WIN! #DCThinkThurs @FreemanCo WIN WIZARD TIX!

  5. King cake!

  6. MARCH 14, 2013 THINKING THURSDAYS Interested in Becoming a Certified Meeting Planner?

  7. Keep Checking Back for Future Learning Opportunities!

  8. Reaching the Digital Attendee

  9. An Experienced Group … • 25 Years • 25 Years • 21 Years • 28 Years • 44 Years • 143 Years of Combined Experience

  10. 143 Years Ago … It was 1870 Ulysses S. Grant was our President Major League Baseball wasn’t in place yet Alexander Graham Bell was working on the first telephone ...

  11. Agenda: Reaching the Digital Attendee • The Virtual Journey • Industry Dynamics • Extending Your Reach • Virtual Applications • What Does the Future Hold? • Results and Revenue

  12. The Virtual Journey Industry Dynamics

  13. Reaching the Digital Attendee February 21, 2013 Chris Price, Vice President Graphic Arts Show Company Producers of GRAPH EXPO and PRINT

  14. Virtual Preview & Virtual Recap GRAPH EXPO 2010 Online Virtual events strategically integrated into the physical show Attendee marketing campaign GRAPH EXPO – A Virtual Preview August 19th and archived GRAPH EXPO– McCormick Place October 3-6 GRAPH EXPO Virtual Recap November 3rd and archived

  15. GRAPH EXPO Virtual Preview Landing Page

  16. Networking Lounge; Moderated Chats; Multi-Lingual Support

  17. Resource Center for Additional Information

  18. Virtual Show Floor

  19. Virtual Booths & Virtual Booth Staffers

  20. Prize Center Drives Behaviors

  21. Fantastic Attendee MetricsGRAPH EXPO: A Virtual Preview – Live Day Data Registered 1,102Attended 327 30% Average Time in H:M:S Virtual Show 2:59:08 Average Time in H:M:S Each Booth Visited 0:11:45 Presentation Activity 332 Unique Visits to Sessions

  22. The Good, The Challenges, and The Struggles • GOOD • GASC Perceived as Innovative • Cutting Edge Marketing • Fantastic Metrics • CHALLENGES • Awkward Browser Issues for Attendees • Low Attendee Registrations • Marginal Online “Attendance” • STRUGGLES • Poor Engagement/Interaction with Online Attendees • Poor Transition of Physical-Online Show Components

  23. Interesting TakeawaysGRAPH EXPO: A Virtual Preview – Live Day Data 22 Exhibiting Companies on Virtual Show Floor Exhibitor with Most Unique Booth Visits: Kodak – 143 Exhibitor with Most Time Spent in Booth: Xerox – 16 minutes, 18 seconds (average) Physical Show Registrations from Virtual Attendees: 153 Most Clicked & Consumed Link-Resource in Virtual Booths: VIDEOS

  24. Building a Better Online-Virtual Mousetrap • Video Clips • Video Presentations • Blogs • Social Media • Map Your Show (Physical Show Planner) – Full Exhibitor Directory

  25. NEW GASC Channel

  26. Content Creation and Management • Exhibitors • At our Physical Show • At meetings • At other events • Co-location Partners • Seminar Presenters/Speakers • In-House Content • Awards and Technology Innovations • Attendees and Potential Attendees

  27. Video Clip Content 40-50 Event Key Contacts Exhibitors Show Content & Attendee Testimonials Seminar – Session Presenters

  28. The GASC ChannelConsumption – Views Launched 4 weeks prior to physical show 80 videos – over 9,000 views in first 5 weeks Fresh content added weekly New content being planned & filmed Expanded outreach to build viewership

  29. Extending Your Reach Virtual Applications

  30. What Does the Future Hold? Results and Revenue

  31. Final Thoughts

  32. Real World Examples: PCMA • 2011 Stats • Las Vegas • 3500 onsite • 444 virtual attendees • 2012 Stats • San Diego • 3,800 onsite • 600 virtual • 112 virtual attendees converted to onsite attendees from 2011 ($995 x 112= $111,440)

  33. Real World Examples: PCMA • 2013 Results Summary • 683 attendees participated in the Hybrid event • 70% of those who registered attended - far surpassing the 40% average benchmark • Who Attended? • 33% association meeting professionals • 15% independent meeting professionals • 9% corporate meeting professionals • 9% government, smerf and pco/amc meeting professionals • 34% were either suppliers or chose not to provide their affiliation • 266 members • 577 non-members • 21 countries represented

  34. Real World Examples: AORN https://vts.inxpo.com/Launch/Event.htm?ShowKey=6650 • Very positive response from Attendees • Average log-in time per user was 2.75 hours (excellent) • Exhibitors requested Sponsorship Opportunities

More Related