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The Use of Social Media for Professional Communication and Education in Psychiatry. May 16, 2009 Annual APA Meeting, San Francisco Steven R Daviss, MD, DFAPA Chair, Dept of Psychiatry Baltimore Washington Medical Center. Terminology.
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The Use of Social Media for Professional Communication and Education in Psychiatry • May 16, 2009 • Annual APA Meeting, San Francisco • Steven R Daviss, MD, DFAPA • Chair, Dept of Psychiatry • Baltimore Washington Medical Center
Terminology • Web Log --> Weblog --> Blog: A collection of short writings or 'content', usually displayed in reverse chronological order, from newest to oldest • Social media: • Post: A single piece of content within a blog (poster=one who posts) • Comment: A reader's response to a post • Podcast: An audio or video recording easily downloaded from the internet which can be listened to on a computer or ANY mp3 player (including iPods)
For those of you who have found Twitter, this will make sense to you. For the rest, I’ll explain. • Suggested Twitter hashtag for this talk: #apa09bff (bff, as in Blog, Friend, Fly) • Follow me on Twitter: @shrinkraproy
Footer http://psychiatrist-blog.blogspot.com/
Why would a psychiatrist write a blog? • Creative outlet • Education • Interaction • Understanding other points of view • Helping others understand more about psychiatry
Who are you writing for? • Anonymity? • What to write about? • Responding to comments • Comment moderation?
Things medical bloggers worry about • No medical advice • Do not do anything that could be construed as establishing a physician-patient relationship • Ethical Issues • Blogging about patient experiences • What not to write about • Legal issues (eg, don’t blog about your malpractice trial)
Who reads Shrink Rap? • 20% Physicians • 22% Other Healthcare Professionals • 29% Patients/Consumers • 29% Others March 2007
Monthly Visits ~13,000/mo Monthly Pageviews ~23,000/mo Monthly Unique Visitors ~9,000/mo
Podcasts • Format • Frequency • Topics • Style • Sound quality
Production Issues • Editing software • Audio format (mp3, m4a, aac, mono vs stereo) • File size/bit rate (30min ~15MB @64kbit/sec) • Storage, hosting • xml files for iTunes, RSS feeds • Show notes
A word about . . . • see latest slideset for rest of the slides...
I will have up-to-date slides and other resources available at the following address: mythreeshrinks.com/apa09 shrinkraproy@gmail.com