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OmniSwitch 9000

OmniSwitch 9000. Sales Training Presentation. Agenda. Market Environment, Rationale, and Key Customer Drivers OmniSwitch 9000 Product Family Overview How to Sell Effectively Positioning and Comparison with Competition Summary: Three Minutes to Convince Your Customer. 1.

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OmniSwitch 9000

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  1. OmniSwitch 9000 Sales Training Presentation

  2. Agenda • Market Environment, Rationale, and Key Customer Drivers • OmniSwitch 9000 Product Family Overview • How to Sell Effectively • Positioning and Comparison with Competition • Summary: Three Minutes to Convince Your Customer

  3. 1 Market Environment, Rationale, and Key Customer Drivers

  4. Market Environment & Rationale for the OS9000 • LAN market: $15.6B and growing • Dell’Oro Group forecast for revenue growth: • $15.6B in 2006 to increase by 2010 to $18.2B • yielding compounded annual growth rates of 5% • The enterprise drivers • mobility • security • convergence • The projects: • end-to-end solutions • network upgrades • network element upgrades • The opportunities for OmniSwitch 9000 • data center upgrades • campus core network upgrades • wiring closet / edge upgrades

  5. Key Customer Drivers • Key challenges when deploying a modular network infrastructure • achieving superior performance • Gigabit Ethernet as the de facto desktop and server connectivity • 10Gigabit Ethernet for backbone connection • maintaining good reliability • converged applications using quality of service (QoS) • always-on requirements to provide 100% network availability • providing a secure environment • enforcement of company security rules (ACLs) • user-aware networking environment with end station verification • ensuring investment protection • meeting future challenges (security, IPv6) • convergence & mobility – Power over Ethernet, security • monitor the TCO on both CAPEX & OPEX

  6. 2 OmniSwitch 9000 Product Family Overview

  7. OmniSwitch 9000 Product FamilyA Complete Family of Chassis for the Enterprise’s Needs • Large port density • up to 96 10-Gigabit Ethernet (XFP) • up to 384 Gigabit Ethernet (SFP/RJ45 w/ and w/o PoE) • up to 768 Gigabit Ethernet (MRJ21) • Wire-rate performance • not altered by L2/L3/L4 processing (inc. IPv6) • no slot dependency Port Density Needs OS9600 OS9700 OS9800

  8. OmniSwitch 9000 Product FamilyA Complete Family of Chassis for the Enterprise’s Needs (2) • High availability • built-in hardware resiliency for maximized uptime • redundant CMMs on OS9700 and OS9800 • redundant power supplies • redundant fans • distributed architecture • every module to leverage its own CPU • control plane communication to leverage GigE bus • wide support of open standards (IEEE and IETF) • proprietary enhancements only to differentiate Alcatel-Lucent

  9. OmniSwitch 9000 Product FamilyA Complete Family of Chassis for the Enterprise’s Needs (3) • Security without compromise • hardened product • secured by default (out of the box) • DoS protection mechanisms, with reporting and containment • secured management, with SSH, HTTPS and SNMPv3 w/ SSL • end user protection with complete control • flexible user authentication • active with 802.1x/web-based • passive with MAC-based authentication • restrict direct user communication (port mapping) • limit the number of user per port (learned port security) • track and enforce DHCP association (DHCP Snooping) • powerful L1-L4 ACLs/QoS policies

  10. OmniSwitch 9000: A Recognized Success • Acclaimed by both customers and the networking industry … simply the easiest to use, with the best strategies for reliability and management.

  11. OmniSwitch 9600Chassis Overview • 5-slot chassis • 4 slots for NIs • NIs are common across the OS9000 family • NIs are hot swappable and not slot-dependent • 1 slot for OS9600/OS9700 - CMM mgt. modules • no CMM redundancy • common CMM between OS9600 and OS9700 • backplane architecture • passive backplane (capable of 960 Tbps) • physical specs • rack mount in 19” and 23” tacks • dimensions and weight: (H) 9.6” / 24.4 cm / 5.5 rack units (W) 17.45” / 44.3 cm (D) 14.45” / 36.7 cm (weight) 55 lb (25 kg) fully loaded / 22 lb (10 kg) for chassis alone 142.8 MppsSustained forwarding rate,L2/L3L4 processing

  12. OmniSwitch 9700 Chassis Overview • 10-slot chassis • 8 slots for NIs • NIs are common across the OS9000 family • NIs are hot swappable and not slot-dependent • 2 slots for OS9700-CMM mgt. modules • active/standby redundancy for control • active/active redundancy for switching fabric • backplane architecture • passive backplane (capable of 960 Gbps) • physical specs • rack mount in 19” and 23” racks • dimensions and weight: (H) 19.25” / 48.9 cm / 11 rack units (W) 17.40” / 44.2 cm (D) 14.75” / 37.5 cm (weight) 132.5 lb (60 kg) fully loaded / 55 lb (25 kg) for chassis alone 285.6 MppsSustained forwarding rate,L2/L3L4 processing

  13. OmniSwitch 9800Chassis Overview • 18-slot chassis • 16 slots for NIs • NIs are common across the OS9000 family • NIs are hot swappable and not slot-dependent • 2 slots for OS9800-CMM mgt. modules • active/standby redundancy for control • active/active redundancy for switching fabric • backplane architecture • passive backplane (capable of 1.92 Tbps) • physical specs • rack mount in 19” and 23” racks • dimensions and weight: (H) 29.75” / 75.6 cm / 17 rack units (W) 17.40” / 44.2 cm (D) 14.75” / 37.5 cm (weight) 188 lb (85 kg) fully loaded / 80 lb (36 kg) for chassis alone 571.2 MppsSustained forwarding rate,L2/L3L4 processing

  14. OS9-GNI-U24 96 9600 OS9-GNI-C24 192 9700 384 9800 OS9-GNI-P24 200 400 8 9600 OS9-XNI-U2 16 9700 32 9800 50 100 24 9600 OS9-XNI-U6 48 9700 96 9800 GigE and 10GigE Density • Gigabit Ethernet density (SFP and RJ45 connectors) • 10 Gigabit Ethernet density (XFP connectors)

  15. High Performance for GigE and 10GigE • System architecture to feature • wire-rate processing and forwarding • each module provides up to 35.7 Mpps (i.e. aggregated bandwidth of 48 Gbps) • two categories of modules: performance and high density • Performance oriented modules: GNI-C24, GNI-P24, GNI-U24 and XNI-U2 • performance modules to provide full forwarding rate, simultaneously on all ports • High density oriented module: XNI-U6 • high density modules to provide the best performance/cost • each port is capable of line rate operation but aggregated performance limited to the module overall performance (35.7Mpps) • traffic over-subscription handled with additional smart QoS capabilities (L1-L4) => high density QoS can be operating in trusted, untrusted or user-configurable mode

  16. FansRedundancy CMMRedundancy PowerRedundancy High Availability • Physical redundancy • absence of any single point of failure • redundant CMMs (CPU and Fabric) • redundant PSUs • redundant fans (on the back) • Logical redundancy (AOS) • distributed software • each module features a CPU • most layer-2 and basic layer-3 processes distributed on the modules themselves • foundation of the Smart Continuous Switching • large number of open standards (IEEE and RFCs) for resilient designs • link aggregate (IEEE 802.3ad), Spanning Tree (IEEE 802.1D, 802.1w and 802.1s) • VRRP, routing protocols for IPv4, IPv6 and IPX • hardware-based mechanism to secure the control plane • integrated DoS protection (early discard) and L2 storm control

  17. Complete IP Support – IPv4 and IPv6 • IPv4 and IPv6 processed in hardware to deliver wire-rate performance • no latency nor throughput impact by enabling IPv6 support • dual stacks and tunneling capabilities for smoother v4 to v6 migration • IP stack to feature key routing Protocols • IPv4: RIP v1/v2 – OSPF v2 – BGP v4 • IPv6: RIP ng – OSPF v3 • Powerful classification for traffic filtering and prioritization • capability to compare up to 352 bits/128 bytes deep, on the fly

  18. Complete Multicast Solution • Wire-rate multicast forwarding and replication • non-IP Multicast (Layer-2) • native support of layer-2 multicast => packets to be replicated to all ports of the VLAN • high availability support for clustering deployment=> packets to be replicated to a pre-defined subset of ports of the VLAN • IP multicast (switching and routing)

  19. System Architecture • Principle of operation for fabric load sharing • traffic intra-module processed and forwarded locally • traffic inter-module forwarded through the virtual switching fabric • each CMM provides a 24Gbps connection between each module • full switching capacity reached in dual CMM configuration 35.7Mpps per slot (locally or through the fabric)

  20. System Architecture • Principle of operation for distributed processing • each module provides a high performance CPU • CMM’s CPU responsible for management and overall coordination • module’s CPU responsible for most operations • management bus is a dedicated Gigabit Ethernet bus • each module’s CPU has a direct connection with each CMM’s CPU

  21. 3 How to Effectively Sell

  22. How to Effectively Sell • Three types of network upgrades • end-to-end Alcatel-Lucent solutions • applications, IP networks and transmission products • network element upgrades in large enterprise • i.e. wiring closet or core or wireless LAN or security,.. • network upgrades in medium enterprise • i.e. wiring closet and core and wireless LAN • Understand the drivers and propose a better network • leverage list price advantage to propose a higher performance • leverage list price advantage to propose a higher availability design • leverage list price advantage to propose mobility or security services

  23. How to Effectively Sell (2) • Financial arguments • best price for a highly available, high security L2/L3 modular solution • no hidden costs with SW licenses (Foundry, 3COM) or daughter-card (Cisco) • lower operations costs (network operations, maintenance, power, cooling) • longer lifecycle (future proof standards support – IPv6) • Technical arguments • high availability for non-stop operation (Smart Continuous Switching) • open standards and ready for the future (IPv6) • best-of-breed security, fully integrated in the OmniVista 2770 Quarantine Manager (OV2770) • large port density on GigE (384 ports) and 10GigE (96 ports), up to 570 Mpps

  24. 4 Positioning and Comparison with Competition

  25. OmniSwitch 9000 Positioning: High Performance for GigE & 10GigE • Network deployment & applications • broad support of 10GigE for higher performance • support for high port density for 10GigE aggregation • future proof with full support of IPv4/IPv6 • hardware-based forwarding, tunneling & QoS / ACLs of IPv6 • full support for multicast (L2/IPv4/IPv6) for media applications • hardware-based replication in all configurations • enhanced forwarding for better network response time • hardware-based forwarding at 1st packet • no CPU solicitation on ACL / QoS (better ACLs/worm responses) • But also meeting future requirements for the edge & access • full support of PoE • extensive support of user-oriented features • Investment protection • TCO reduction (OPEX) with full AOS support and complete integration within OmniVista • TCO reduction (CAPEX) with OS7000 sub-components re-use

  26. OmniSwitch 9000 Network Applications • Where to position it Simple Network Two tier, single data center/building Complex Network Three tier, multi data center/building In the Core of the network In the Data Center At theAggregation layer At the Access(Metro) At the Edge

  27. Product PositioningCore / Aggregation / Datacenter • OS9000 benefits • GigE & 10GigE density and performance • choice between raw performance (2-port module) and density (6-port module) • full IPv4 and IPv6 • jumbo frame support (9K) • OS9000 benefits compared to existing BoP • increased wire-rate port density • reduced CPU involvement => better network response time • hardware-based L2 source learning • pre-loading of routing table & network policies • hardware-based IPv6 • ideal alternative to OS8800, and OS7000 (large configuration)

  28. Large campus core configuration redundant chassis, wire rate full IPv4 software 48 ports Gigabit SFP 48 ports Gigabit RJ45 8 ports 10 Gigabit XFP upgradeable to IPv6 support Data center configuration redundant chassis, wire rate full IPv4 software 24 ports Gigabit SFP 96 ports Gigabit RJ45 4 ports 10Gigabit XFP upgradeable to IPv6 support The best data center value The best large campus core value 250000 350000 300000 HP - 8100fl 200000 Force10 E600 Nortel - Pass 8610 Nortel - Pass 8610 250000 Extreme - BD 10800 Extreme - BD 10800 150000 Force10 E300 200000 HP - 8100fl Cisco - Cat. 6509 - Sup 720 & DFC Cisco - Cat. 6509 - Sup 720 & DFC 150000 100000 Cisco - Cat. 6509 - Sup 720 Cisco - Cat. 6509 - Sup 720 Foundry - RX 100000 Foundry BI RX 50000 Extreme - BD 8800 Extreme - BD 8800 50000 Alcatel-Lucent OS9700 Alcatel-Lucent OS9700 0 0 Competitive ComparisonData center and large campus core Optics not included

  29. Aggregation configuration (1) • Composition • Single management w/ full L3 SW • PSU redundancy • 2 x 10GigE uplinks • 48 x GigE high performance edge port (RJ) • 24 x GigE high performance uplink port (SFP) OmniSwitch 9600 Featuring wire-rate (inc. 1st pckt), fully distributed architecture with extended QoS & IPv6 support Catalyst 4503 Extremely oversubscribed : (8:1) w/ 48-port RJ module (3:1) w/ 18-port SFP module Catalyst 4506 Heavily oversubscribed: (4:1) w/ 24-port RJ module (3:1) w/ 18-port SFP module $52,975 ($736 per port) ALU + 6pt $49,465 ($749 per port) Cisco $54,960 ($833 per port) 6pt SuperX (Big Iron) Inferior QoS, no IPv6 Lower ppp due to extra SFPs on mgmt Cisco $60,810 ($724 per port) Foundry

  30. Aggregation configuration (2) • Composition • Single management w/ full L3 SW • PSU redundancy • 4 x 10GigE uplinks (XFP) - wire rate • 24 x GigE high performance uplink port (SFP) - wire rate OmniSwitch 9600Featuring wire-rate (inc. 1st pckt), fully distributed architecture with extended QoS & IPv6 support $47,480 ALU $88,985 Cisco Catalyst 6503 Sup-720 with 67xx modules (4-pt 10GigE / 24-pt GigE) & DFCs

  31. Product PositioningEdge / Metro • OS9000 benefits for edge positioning • complete AOS benefits for the edge with AOS 6.2 • enhanced user authentication: 802.1x, w/ guest VLAN & MAC based auth. • additional hardware to be released in 2006 for reinforced positioning • OS9000 benefits for metro (access) positioning • a comprehensive roadmap on AOS to fit into triple-play applications • AOS 6.2: • port mapping • DHCP option 82 & DHCP snooping • support for CWDM optics • AOS 6.3: • VLAN stacking • multicast VLAN registration • IS-IS

  32. $46,975 ($652 per port) ALU $45,965 ($479 per port) Cisco $48,460 ($673 per port) Cisco $56,360 ($783 per port) Foundry Edge configuration • Composition • Single management w/ full L3 SW • PSU redundancy • 2 x 10GigE uplinks • 72 x GigE high performance edge port (RJ) OmniSwitch 9600:Featuring wire-rate (inc. 1st pckt), fully distributed architecture with extended QoS & IPv6 support Catalyst 4503: Extremely oversubscribed (8:1) using 48-port module.Lower ppp due to extra 24pt Catalyst 4506: Heavily oversubscribed (4:1) using 24-port module SuperX (Big Iron): Inferior QoS, no IPv6 support Extra 12 SFP on mgmt (ignored)

  33. Key Points Against Our Competition (1) • Cisco • Catalyst 4500 • extremely oversubscribed solution, limited 10GigE capability (4 ports) • Catalyst 6500 • must ensure that we are comparing with Sup720 + DFC on every module • DFC support to require fabric enabled only module (65xx, 67xx or 68xx) • Extreme • Black Diamond 8800 • limited QoS, no IPv6 support • Black Diamond 10K • oversubscribed on almost every module – extremely expensive

  34. Key Points Against Our Competition (2) • Foundry • RX (-4, -8, & -16) • just released (cannot determine architecture weakness yet) • Marvell based ASICs • no PoE support • SuperX • no management redundancy nor switching fabric redundancy, therefore not really suitable for core / datacenter positioning (threat on aggregation / edge) • HP • HP8100fl • very low port density (10 GigE port mod. / 1 10GigE port mod.) – expensive • Nortel • Ethernet Routing Switch 8600 • uncommon port density (32 GigE port mod.) - extremely expensive

  35. Alcatel-Lucent OS9000 Foundry - SuperX Nortel - PP 8600 Cisco 6500 (720) Extreme - 10800 Extreme - 8800 Foundry - RX 3Com - 8800 Throughput (Mpps) - L2 & IPv4 400 357 570 235 304 1140 428 570 Throughput (Mpps) - IPv6 200 n/a n/a ** n/a ** n/a 570 10GigE - wire-rate* 28 24 32 16 48 64 24 32 10GigE - high density* - - - 48 - - - 96 10/100/1000 GigE * 336 384 384 480 204 384 288 384 SFP GigE * 336 240 208 480 204 384 288 384 Full Redundancy PoE ? ? ? IPv4 - wire-rates / layer-3 $10k $5k $10k Std $10-30k Std $5k Std IPv6 - wire-rates / layer-3 $8-15k n/a n/a ? n/a ? n/a Std Competitive ComparisonFeatures at a glance * chassis configurated with redundant supervisor or redundant management module/fabric ** not documented, assumed to be the same as IPv4 "- no high density (over-subscribed) 10G modules"

  36. 5 SummaryThree Minutes to Convince Your Customer

  37. Three Minutes to Convince Your Customers • Performance and resiliency • large-port density (GigE & 10GigE) with throughput up to 570 Mpps • high performance 10GigE module (2-port) for core connections • completely redundant design (processor, fabric, fan & PSU) • Cost effective • fabric operating in load-sharing in redundant configuration • high density 10GigE module (6-port) for data center & aggregation • lower direct operating costs (power and cooling) • Long life cycle • full IPv6 support • extensive multicast support • usable anywhere in the network • complete AOS feature set (group mobility – users authentication…) / PoE

  38. www.alcatel-lucent.com

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