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Sports Boosters and Corporate Sponsorships. Brad Holsinger, CAA Avon Athletic Administrator. General Overview One vs. Many vs. Hybrid Organization/Expectations Finding additional revenue Corporate Partnerships Naming rights. Avon Sports Boosters. Makeup – 20 reps
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Sports Boosters and Corporate Sponsorships Brad Holsinger, CAA Avon Athletic Administrator
General Overview • One vs. Many vs. Hybrid • Organization/Expectations • Finding additional revenue • Corporate Partnerships • Naming rights
Avon Sports Boosters • Makeup – 20 reps • Get the right people/stagger reps • Incentives-Food/All-Sport Pass ($75) • Meet 8/9 times year • First Meeting – Newbies • Purpose/Expectations • Officers • President, Vice President • Secretary, Treasurer • Committees • Program, Memberships, Indy Hoops • Concessions, 50/50, Scholarship • 501c3 • Advantages/Disadvantages • AD’s Role
Expectations Register with School Board Monthly minutes Financial Statements Coach involved Other Groups • QB Club • Mega Club • Point Guard Club • Splash Club • Speed Club • Soccer Boosters • Baseball Boosters • Softball Boosters
Show me the Money! Sports Boosters • Sports Program • Memberships • Concession workers • Indy Hoops • 50/50 • Dine & Donate Other Boosters • Golf Outings • Garage Sales • Dine & Donate • Spirit Wear • Jewelry • Indy Hoops/IGHL • Other
Show me the Money! (cont) • Car/Pet washes • Sport Clinics/Camps • Vending Machines • Pancake/Spaghetti • Bumper stickers • Events – concessions/cleanup • Holiday Gift Wrap • Work Corporation Picnics • Cookbooks • Host Concerts • Market Days • Car/gift raffles • Poster/calendar sales • Mattress Sales • Popcorn/Pizza/Cookies • Discount Cards • Fun Runs • Local Celebrity Dinners • Tumblers/Coffee Cups • Laundry Detergent sales • Cow Drops • Donkey/Wizard Basketball • Grants
Where does the money go ? • $20,000 donation • Earmark for the kids • Meal/Banquet money • Athletic Awards • Flowers for Senior Night • $8,000 scholarships • Must be member
Finding Additional Funds • Dabble in Corporate Sponsorship • Hire a Sports Booster Program Coordinator • Mailing/follow-up • Invoicing/collections • Secure Ads • Announcements • Community night • Key • Building relationships
Bronze Level $350 -- Silver Level $475 -- Gold Level - $650 Platinum - $1500 • Gold level + • Banner • Pennant • In game announcements • Exclusivity for promotional events • Recognition night • 17 Platinum Sponsors
Platinum Plus - $2500 • All the benefits of the Platinum plus inclusion on our sport webpages with links to their websites • Opportunity to upgrade and choose inside, center or back cover for $500. In-Kind • City BBQ, Hungry Howie's, Applebee's • Supercuts, City Wide Paving • Mowing services, Athletic Training
ADDITIONAL RESOURCES • LTC 611 – Concepts and Strategies for Marketing, Promotions & Fundraising • NIAAA – Past Conferences Presentations • NBCTC - Boosterclubs.org • IRS – irs.gov • Parent Booster USA – parentbooster.org • Betterboosterclubs.org • Webinar – March 25th
Brad Holsinger, CAA Avon Athletic Administrator bsholsinger@avon-schools.org