RETAIL AREA

1. RETAIL AREA (K-Mart/Carmike) By:Steven Killian, Oscar Nelson, Tabitha Kastner, Binny Nguyen, Kelsey Hawkins, Aaron Gutierrez, and Dustin Guest.

2. K-Mart

3. Brand Recognition • Martha Stewart Everyday living • Home products From America’s most trusted guide to living • Thalia Sodi • Beauty, Passion & Style • Joe Boxer • Route 66 • Stylish clothes/accessories for men/women & kids • Jaclyn Smith • For the casual, yet sophisticated women • Website #1 on Forrester • Superior Shopping Experience Strengths Weaknesses • Budgeting issues • Reputation • Not know for quality • Bums • Thanks to Safeway • Customer Service • Martha Stewart?

4. Merger w/ Sears • Sears Essentials • Safeway • Women shop for food, men look at sporting goods • Young Mom’s • KMART Focus Opportunities Threats • Shoplifting • Economy • Customer Service

6. General Info • Remodoling in a year to a year and a half to be a “lifestyle” store • The Safeway is only two years old • Most of the customers are from HP before they go home • This store is smaller than the Philomath store but bigger than downtown

7. Well known name • Can try anything in the store, just ask first • Good atmosphere • Has a Starbucks • Online delivery Strengths Weaknesses • To out of the way for regular shopping by local residents • High prices • They just don’t do much business

8. Differentiate from the other local Safeways • Drive through for regular goods like milk, bread, exe. Opportunities Threats • K-Mart for non-food items • The other local Safeways • Winco, Albertsons, Co-Op

9. Inside the Safeway • HP discount, $0.25 • A lot of HP traffic before work • Slow during the weekday but a lot of customers in the mornings and weekends • They should try to have the Starbucks be inside and a drive through/walkthrough window outside for quick pickups Analysis

10. Carmike Cinemas

11. Background Information • Carmike Cinemas, Inc. started when Carl L. Patrick, Sr. and Michael W. Patrick acquired Martin Theatres in 1982 • Carmike Cinemas target markets are small to mid-sizes communities with a population of 50,000 to 250,000 residents • Carmike’s mission is to be the sole or premiere theatre with in the communities • Today Carmike Cinemas operates 2,229 Screens 291 theatres in 36 states • Corvallis has the only Carmike Cinemas in the state of Oregon

12. SWOT Analysis Strengths Location Parking Lot Customer Service Community Relations Weaknesses Cash Only Theatre Location Opportunities Debt cards and Credit Cards Other Community Events Threats Regal Entertainment Group (don’t consider them a threat because of their customer service and movie selection)

13. STAPLES

14. Main focuses: • Small businesses • New businesses • Easy Button • http://gfx.dvlabs.com/klipmart/campaigns/sta001/easy_button_orig.html Carries over 7,000 brand name products Office supplies Furniture Computer stuff Business Services Everyday low prices on school supplies Features: full-service copy center UPS Authorized Shipping Outlet.

15. Traffic Flow • HP • Downtown • Albany • Nearby Retailers • Jack in the Crack • Safeway • Kmart • Rewards Card • www.StaplesRewardsCenter.com Strengths Weaknesses • No Weaknesses • According to Scott Harvey • Small Copy Center • Compared to Kinkos

16. New businesses in Corvallis • HP • Banks Threats Opportunities • Office Max • Kmart • OSU bookstore • Closer to campus From the movie “Office Space”

18. To be the leader in quick service restaurants by serving the best sandwiches and "products in and around sandwiches" in the marketplace... one successful restaurant and one "wowed" customer at a time.

19. First one opened 1981 • Nearly 3,500 in 15 countries • New restaurant opens every 8 hours, on average

20. Most popular sandwich use to be Classic Italian, but now it is Mesquite Chicken • Original store to do toasting. This sets them apart from other sandwich shops

21. SWOT Analysis Strengths • Original Toasted Sub Shop – imitations aren’t as good • Punch Cards • Watch sandwich be made • Keeps up with low-carb trend (salads) • New Marketing Strategy (Baby) • Surrounding Stores bring in Business Weakness • Location • Small eating area • Expensive

22. Quizno’s Opportunities • Q card • Expanding menu all the time Threats • Other sandwich shops toast • Jack-In-the-Box

23. Oscar

24. Started in October 2002 • Business was REALLY slow in the beginning • It has grown a lot since they started but is still has a small customer base than many other Blockbusters • A lot of business from HP Overview

25. Blockbuster is a well known brand name for video renting • Better store layout than the other Blockbuster in the area (in my opinion) • Can usually find what you are looking for • End of late fees, and the Movie Pass • Very friendly, helpful staff. (they don’t have many customers so they jump on an occasion to do something) Strengths Interior

26. Low customer base due to out-of-the way location • No differentiation from other Blockbusters because it is run at a Corporate level • Parking in the area is not very good Weaknesses

27. The actual store can’t capitalize on any opportunities unless through the Corporate structure • If they could… • More “old” movies • Better signs and advertising • More TV shows on DVD • More Games • Coffee, ice cream, and snacks Opportunities

28. Hollywood video could be a slight threat, but since most of the Blockbuster’s customers come from HP in the K-Mart area it’s not a great threat. • Online movie rentals Threats

29. Just not a great retail area for Blockbuster • It sounds like the business from HP is just enough to keep the store float • If differentiation were possible, this store location would need to maximize that to get higher traffic and grown their customer base Conclusion

30. Jack In The Box

31. Background • The first restaurant opened in San Diego by Robert Peterson in 1951. • More than 2,000 restaurants in 17 states. • Currently 44 stores in Oregon • Jack in the Box acquired Qdoba Mexican Grill in January of 2003. • Target Market: Adults Reference: http://www.jackinthebox.com/aboutourco/index.php?section=1

32. SWOT Analysis • Strengths: Convenient 24-hour Drive-through Only drive through business located along this street Only fast food business in the Kmart business area Plenty of parking Not so many screaming children in the lobby • Weaknesses: Not located along 9th street Dinning area is fairly small Not a lot of foot traffic

33. SWOT Analysis • Opportunities: Slowly becoming an ideal location Work with area business. i.e. coupons Signage: Direct cars to them • Threats: There’s no word on future competition within this area Quiznos: Healthier menu items

34. McGrath’s Fish House

35. In1980, The first McGrath’ s Fish House opened in Salem, Or. “McGrath's Fish House is a casual family seafood restaurant that is a delicious and fun place to eat “ -Website Statement McGrath’s currently has 20 locations including many restaurants in Utah(4), Arizona(3), Washington(2), Idaho(1), California(1), and Colorado(1). McGrath’s Background

36. Corvallis McGrath’s 350 NE Circle Blvd. Corvallis, OR 97330 541-752-3474(FISH) Restaurant Hours: Sunday: 10:00am-10:00pm Mon.-Thurs.: 11:00am-10:00pm Fri.-Sat.: 11:00am-11:00pm Customer Flow: Busiest Times: Lunch: 12:00pm-1:30pm ~30 customers/HR Dinner: 5:00pm-9:00pm ~60+ customers/HR *Business usually starts slow on Mondays and peaks Friday/Saturday night.

37. Corvallis McGrath’s Cont. Customer Analysis: • Family Outings: ~50% sales • Couples/Dates: ~30% sales • Hungry Workers: ~15% sales • Random Students: ~5% sales Business Spikes • Before/After OSU sporting events (mainly Football games) • Mom’s Weekend • Dad’s Weekend • Very Beginning of OSU school year. • START (summer) • High-School Prom

38. Strengths Strong Brand Recognition The only real Seafood restaurant in Corvallis Repeat customers Use only fresh seafood products Parking Good food with relatively cheap prices Opportunities Attraction of more college impulse meals. Maybe add weakly college specials on basic seafood. More Advertising (Hwy 34 Billboard is successful) SWOT Analysis Weaknesses • Lack of college impulse meals • Almost solely a destination point • Location • Out of price range for lower-end customers Threats • Safeway, Fred Meyers, Winco (raw fish) • Bay Street Crab Company • Albany Seafood Restaurants: Red Lobster, Red Beards, and Skippers. • Newport Bay????

39. QUESTIONS???