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Classical Conditioning. Chapter 9. Three Kinds of Learning. Classical – neutral stimulus produces a response from an original stimulus Found in chapter 9 Operant – consequences change behavioral occurrences Cognitive – mental processes involving attention, memory, observation and imitation
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Classical Conditioning Chapter 9
Three Kinds of Learning • Classical – neutral stimulus produces a response from an original stimulus • Found in chapter 9 • Operant – consequences change behavioral occurrences • Cognitive – mental processes involving attention, memory, observation and imitation • Both found in chapter 10
Classical Experiments • Pavlov’s Dog • Dentist, Needles, etc. • Little Albert • Unconditioned stimulus – natural • Neutral stimulus – no response • Unconditioned response – natural • Conditioned response – learned
Conditioning Concepts • Generalization – similar stimuli • Discrimination – different stimuli • Extinction – no longer responds • Spontaneous Recovery – response reappears • Adaptive value for survival • Taste-aversion for safety • Natural preparedness traits • Emotional responses
Classical Results Theories Applications Anticipatory Nausea Systematic Desensitization Mass Appeal/Suggestion • Stimulus Substitution • Contiguity Theory • Cognitive Perspective