1 / 30

Venturing & Emerging Brands…

Deryck. Speaker Notes. Venturing & Emerging Brands…. New Leadership… New Growth… New Capabilities. Deryck. Speaker Notes. Venturing & Emerging Brands…. Deryck van Rensburg President Venturing & Emerging Brands CCNA. Deryck.

lowri
Download Presentation

Venturing & Emerging Brands…

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Deryck Speaker Notes Venturing & Emerging Brands… New Leadership… New Growth… New Capabilities

  2. Deryck Speaker Notes Venturing & Emerging Brands… Deryck van RensburgPresidentVenturing & Emerging Brands CCNA

  3. Deryck VEB Will Play Key Role in Enabling CCNA to Capture Industry Profit Leadership by 2015 Speaker Notes MISSION Identify and grow the next series of $1B Brands GOALS • Contribute 25% of CCNA revenue and OI growth • Generate IRR of 15% • Generate scaled, proven brands for bottling system

  4. 9 Yr. Average Deryck Business Context: New $1B Brands Speaker Notes Time to $1B Year Reached

  5. $MM $1B 350 100 60 20 Process & Governance Business Models 4 2 2 1 iRTM 3 5 People & Culture Brand Building Doctrine Deryck VEB Is Key to Industry Profit Leadership ‘Power’ League $1B + Speaker Notes Major League $350 - $1B Farm League $50 - $350 STRATEGY Investment Strategy Importation Strategy Connect and Develop Partnerships Independent League $1 - $50M Yr 2 Yr 3 Yr 4 Yr 1

  6. Clean up packages Malava Function Kefir Luvli Borba Zen Soy Honest Tea Mix 1 Life Sweat Leaf Cytomax FRS Dreamerz Republic of Tea Deryck Future Candidates for the ‘Major League’ ? Speaker Notes

  7. Deryck Future Candidates for the ‘Major League’ ? Speaker Notes Major League $350 - $1B Mike - This is an alternate version to the previous slide. Brent--Make a nice grouping of products. Fix edges & fills, cut out all packages.

  8. Deryck Incubating Future Winners – Recent Examples Speaker Notes Retail $ Sales 2 yrs 2 yrs

  9. Vitality/Physical & Mental, $18B Active Replenishment $9.4B Retail Routine Refreshment $12B Retail Healthier Refreshment Deryck FUZE - Perfectly Positioned to Own “Healthier Refreshment” Speaker Notes Vitalize:Enhanced Hydration Beauty Refresh: Nutrition SlenderizeWeight Mgt. Green Tea: Body Purification

  10. Bill Speaker notes Bill Meissner Chief Marketing Officer FUZE Click for next slide

  11. Bill FUZE Halo Brand • FUZE is a refreshingly smart line of all natural tea and juice drink beverages “infuzed” with vitamins, minerals and antioxidants. • Multiple platforms serve as the conduits to consumer’s health profiles; • Slenderize for diet and weight management • Refresh for vitamin support • Healthy Teas for general wellness • Vitalize for active thirst Unique Brand Platforms Hydration & Recovery Weight Management Vitamin Support Wellness Refreshing - Great Taste Click for next slide

  12. Bill Objectives Speaker notes Awareness & Trial Innovation Distribution Click for next slide

  13. Bill • Great Fruit and Tea Flavors • All natural flavors and colors • no aspartame • Low or no Carb, Low or no Calorie • Premium upscale product • Endorsed by Nutrition and Diet Influencers • ADA Recommended product by Diabetes Forecast • Dr. Roy Vartabetian (Nutrapoints author) • 0 Points on Weight Watchers • Ideal for Atkins and South Beach Dieters • Myriad of top celebrity trainers • 0 Calories • 0 Carbs • Antioxidant load equal to 2 servings of Vegetables • Vit B complex, C, E • 5 to 10 Calories • 1 to 2 Carbs • Metabolic Enhancers • Vitamin C Count Calories?Count Carbs?Count Your Blessings! Click for next slide

  14. Bill FUZE & The Susan G. Komen Foundation • FUZE to be a National Series Sponsor • The only beverage sponsor • Launch the new SKU - “Empower” • Supers, Drug, Mass and Club • Sample FUZE at each of 140+ events • Fulfill role to raise awareness and participation among younger women Click for next slide

  15. Much better for you 48% Safer for you 45% Important for babies/children 41% More nutrients 36% Help the environment 36% Taste better 24% Worth the extra cost 18% Bill Consumers’ Attitudes Toward Organics Speaker notes Click for next slide Source: novaQaunt Report on Health and Organic Foods - June 2006

  16. Bill FUZE Organics • Objectives • Move rapidly to take advantage of growing consumer demand for organic products • Extend FUZE’s “healthy” equity into organic line extension • Leverage direct ship opportunity for both natural food channel opportunities as well as “natural / organic” sections in supers to maximize incrementality • Develop unique look and feel to packaging for consumer and channel appropriateness while maintaining key equity points of base-brand FUZE Objectives • Take advantage of growing consumer demand for organic products • Extend equity into organic line extension • Leverage direct ship opportunities to maximize incrementality • Develop unique packaging while maintaining key equity points of base-brand FUZE Click for next slide

  17. Bill CURRENT CONCEPT:2008 Innovation Speaker notes Click for next slide

  18. Bill FUZE Branded Energy Drink FUZE is the perfect brand to create a healthy energy product POWERFUL ENERGY FROM NATURAL SOURCES • Leverage FUZE brand equity to appeal to current energy drinkers seeking healthier, better tasting alternatives and bring in new consumers who focus on health and wellness but are in need of a natural boost. • The Fuze brand already = health + great taste • Fuze is known for high quality, natural ingredients • Brand positioning and platforms span multiple demographics enabling reach of a much broader audience • Highest scoring energy drink concept we’ve ever tested GREEN TEA ANTIOXIDANTS VITAMINS FRUIT JUICE GREAT TASTE Click for next slide

  19. Need New product shot Bill FUZED Energy: • FUZED energy is the perfect Fuzion of powerful natural energy ingredients with the health benefits from real juice, Vitamins and Antioxidants that consumers are craving…healthypositive energy. • Key components: • Positioning • 100% of Recommended Daily Allowance of Positive Energy • Key Ingredients • Natural Fruit Blends • Natural caffeine sources • 200% of Vitamins A, B, C and E Complex • Antioxidants (from Green Tea) • Flavors • Orange Mango • Strawberry Guava 2008Innovation Click for next slide

  20. Bill 2008 Small Size Innovation • 12-ounce FUZE • Leverages hole in school and vending product portfolio • Iconic FUZE bottle shape • Vending friendly • Same nutritional content as base FUZE • Slight modifications in sweetener system to get under maximum “sugar” threshold Available May 08 Interim Package Available Oct 07 12 oz Image coming Click for next slide

  21. Bill Introducing… • A New Entry in the FUZE Healthy Tea Platform • Combines the robust black tea flavor with light acai-berry & apple signature • Polyphenol / Antioxidant benefits that consumers have come to expect from FUZE Healthy Teas • Black Tea and Acai further establishes the innovative spirit of FUZE Healthy Teas • Set up NOS video • Roll video & Black Green Tea Click for next slide

  22. Bill NOS Video Click for next slide

  23. Bill Speaker notes

  24. Bill NOS - Preliminary 2008 Planning Speaker notes

  25. 2008 NOS Brand Objectives • Grow the core • Convert the non-automotive enthusiasts • Increase the interruptions • Expand through innovation • Grow the core • Stay in front of enthusiast consumers as we increase ACV • Convert the non-automotive enthusiasts • Target high frequency energy drink consumers to drive trial of NOS • Increase VPO at retail via large scale sampling initiatives • Increase the interruptions • Fund equipment force-out to drive incremental placement • Fund high-quality authentic POS and merchandising equipment • Expand through innovation • Introduce new flavors to target full shelf placements at CR • Launch multi-packs to support large store growth

  26. Sponsorships • Turnkey packages around 4 cup races and 8 Busch races • Logo placement on race car for retailers • Radio and print media to support program • ASP couponing available • Retail driver appearances • At-track hospitality • Sweepstakes build outs • NASCAR #50 Nextel Cup / #30 Busch Car • Hot Import Nights

  27. Trade-Driven Media Plan

  28. Trade-Driven Media Plan Top 10Energy& Opportunity Markets • Turnkey packages around 4 cup races and 8 Busch races • Logo placement on race car for retailers • Radio and print media to support program • ASP couponing available • Retail driver appearances • At-track hospitality • Sweepstakes build outs

  29. Innovation To Come

  30. Deryck Speaker notes “To achieve game-changing growth… you must not only do the same things differently... but start doing new things in a new way from your competition. This is when the magic happens.” - Steve Jobs Click to advance

More Related