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Marketing Working Session

Marketing Working Session. October 5, 2005 Start: 9 AM PDT / San Francisco Tel.: 1-303-262-0519 / Passcode: 69287. AGENDA. Marketing team logistics Collateral Web Events (SNW call-in at 11 AM PDT) 2006 Planning. Marketing Team. Marketing calls & Meetings

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Marketing Working Session

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  1. Marketing Working Session October 5, 2005 Start: 9 AM PDT / San Francisco Tel.: 1-303-262-0519 / Passcode: 69287

  2. AGENDA • Marketing team logistics • Collateral • Web • Events (SNW call-in at 11 AM PDT) • 2006 Planning

  3. Marketing Team • Marketing calls & Meetings • Calls: Scheduled for once a month in non-meeting months, on Tuesdays at 10 AM PST • Next calls & meetings: • October 5 F2F in CA with dial-in option • November 1 telecon • December 7 F2F in CA with dial-in option • 2006 Schedule circulated before Nov. 1 call • Tel: 1-303-262-0519 • Passcode: 69287

  4. Collateral • “FC Speeds & Feeds” brochure • Need intro from Tom • Skip determined Bill’s paper on “Preferred Physical Implementations of Fibre Channel” would be best as white paper • “Preferred Physical Implementations of FC” • White paper • Bill able to take it to next step? Or, volunteers?

  5. Look & Feel refresh currently in progress Will have draft for team to look at in November telecon Any early input? Volunteers for early review? Web

  6. IDF Fall Wrap-Up

  7. IDF Fall Wrap-Up

  8. IDF Fall Wrap-Up

  9. IDF Fall Wrap-Up • Feedback from team?

  10. IDF Spring 2006 • Kiosk in Storage Community booked • Try for a class? Volunteers/ideas? • Co-marketing deal again

  11. Storage Visions 2006 • Jan. 6 & 7, Las Vegas • 1 free pass (Emulex) • No session abstract submitted • FCIA has lit table too • Feeds & Speeds Collateral? • Other ideas?

  12. Storage World Conferences 2006 • June 20 - 22, Long Beach, CA • FCIA is offered: • 2 Free Full Conference Passes • Free booth • Lit rack space • FCIA logo in materials • New: Fall Event • Sept. 20 - 22, Boston, MA

  13. SNW • October 24 - 27 in Orlando, FL • FCIA Booth G-24 • 12 Companies cooperating in booth & demo • Booth theme: Faster with 4, Fast & Flexible

  14. SNW Marketing Deliverables Deadlines: • Due ASAP: 2 PPT slides for demo presentation to Lisa Kimball, LSI Logic • Due 10/7: 50 word company description due to Engenio • Highlighting FC products/etc • Also due FC product names/words to be listed on participating sign • Due by 10/7: Need .EPS or .TIFF logo file for companies that did not participate in Spring promotion (Molex, PMC-Sierra, Sierra Logic) • Due 10/12: Booth graphic proofs to Chris L./Tom H. provided from Engenio • Due 10/14: PDF layout of Solution Guide to Engenio for bundling with company descriptions, etc. Logos/files can be sent to: mike.tenhulzen@engenio.com

  15. SNW • Press Activity: • Qlogic leading press release effort (Steve Sturgeon) • Company quotes due today!

  16. SNW • Demo hotstage next week at Emulex • Mark Jones & Jerry Wong leading effort • Shipping info: Mark Jones Emulex Corp. 3333 Susan St. Costa Mesa, Ca. 92626 714-885-3469 • Schedule: • Monday: Get organized • Tues./Wed.: Hot-stage demo • No later than Fri.: Ship out demo to FL

  17. Marketing Schema , 2006 Plan • New Presentation Describing the overall view of Marketing initiatives within the FCIA • Presentations also for Initiatives within the overall Schema • Marketing Committee applies resources and budget to promoting Fibre Channel and Initiatives

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