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Marketing plan working session

Marketing plan working session . Rules of the day. Ask Questions. Rules of the day. 2. Ask Questions. Rules of the day. 3. Interact. Rules of the day. 4. You are the expert. Rules of the day. 5. Nothing New. Goals for today. What do you want to accomplish today?.

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Marketing plan working session

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  1. Marketing planworking session

  2. Rules of the day • Ask Questions

  3. Rules of the day 2. Ask Questions

  4. Rules of the day 3. Interact

  5. Rules of the day 4. You are the expert

  6. Rules of the day 5. Nothing New

  7. Goals for today What do you want to accomplish today?

  8. Marketing plansession 1

  9. Marketing plan • Advocacy • Fundraising/Events product

  10. Marketing plan • Fundraising Activities competition

  11. Marketing plan • Community • General Public • Sponsors • Public Officials market

  12. Marketing plan • Logo • And More… branding

  13. Marketing plan • Website • eCommunication • Social Media Delivery of message

  14. Marketing Plan • Organizational Goals

  15. Marketing Plan • Communication Goals

  16. Marketing Plan • Objectives

  17. Marketing Plan Target Audience

  18. Website

  19. Website 101 • Define your objectives

  20. Website 101 • Know WHO your intended audience is

  21. Website 101 • Evaluate other sites for: Design Content Navigation

  22. Website 101 • Design should add value • Make the visitor want to return

  23. Website 101 • Maintain structural & design consistency throughout the website

  24. Website 101 • Less is More • You only have a few seconds to catch the visitor’s attention

  25. Website 101 • Include Social Media & eNewsletter Links

  26. Website 101 • Find partners who will create links from their site to yours

  27. Website 101 • Search Engines love good, fresh content

  28. Website 101 • Evaluate what you are already doing • Learn from others

  29. Press releases

  30. Press releases • Keep it short and to the point

  31. Press releases • Stick to the Facts • Avoid “selling language”

  32. Press releases • Create a headline that grabs attention

  33. Press releases • Use Images and an Image Bank

  34. Press releases • Make sure the first two sentences are effective and utilize key words that are Search Engine friendly.

  35. Press releases • Deliver Press Release electronically

  36. eNewsletters

  37. eNewsletters • Maintain a current distribution database for Targeted Messaging

  38. eNewsletters • Incorporate: Links Images Graphics Call to Action

  39. eNewsletters • Get immediate Response & Referrals

  40. eNewsletters • Track who reads and responds

  41. eNewsletters • Cost Effective Communication

  42. fundraising

  43. fundraising

  44. fundraising Become a donor!  Ninety-four percent of all donations will be used to directly support The Peregrine Fund's projects. All donations are fully tax-deductible.Become a member(with a gift of $25 or more) and enjoy these benefits:CalendarAnnual Report10% Discount on Gift Shop and Catalog PurchasesInvitations to Special EventsFree Admission to World Center for Birds of Prey ($25--one person; $50--two adults + four children

  45. Fundraising • GoFundMe was created to help people raise money online for the things that matter to them most. By providing an incredibly easy to way to collect money online, GoFundMe has made it possible for everyday people to make huge differences in the lives of family, friends & neighbors. • Very social media oriented!

  46. Thank you

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