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Communication

Communication. Lecture #18. Communication. Overcoming Roadblocks or Barriers to Effective Communication. Roadblocks. Stereotyping Halo Effect Filtering Language Information Overload Conflicting Sources Lack of Listening Lack of _____________. Stereotyping.

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Communication

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  1. Communication • Lecture #18

  2. Communication • Overcoming Roadblocks or Barriers to Effective Communication

  3. Roadblocks • Stereotyping • Halo Effect • Filtering • Language • Information Overload • Conflicting Sources • Lack of Listening • Lack of _____________

  4. Stereotyping • A simplification of someone’s qualities • An individual is identified with a group or a category of people

  5. Stereotype Examples • Jock • Computer Geek • Rah-Rah

  6. Halo Effect • A single trait or incident biases someone’s opinion • Can be positive or negative halo

  7. Halo Effect • Wallet

  8. Halo Effect • Parking space

  9. Filtering • We tend to hear what we want to hear, and to see what we want to see

  10. Language • Jargon • Slang • Vernacular • “Vernacular? That’s a doiby!”

  11. Information Overload • So much information coming in we can’t get a clear reading of the message

  12. Conflicting Sources • (Conflicting directives)

  13. Lack of Listening • Study conducted on college students in lecture hall

  14. At any given time… • 20% were thinking about ________ • 60% were daydreaming about other topics • Only 20% were actually listening to speaker

  15. Lack of ______________

  16. Lack of Feedback

  17. International Concerns • Translation of words • Customs • Gestures

  18. General Motors • Chevy Nova • In South America, the name Nova is read as the Spanish “no va” • GM changed the name of the car to Caribe

  19. Ford • Ford Pinto • Ford changed the name to Corcel in Brazil • Pinto was Brazilian slang for…

  20. Coca-Cola • In Chinese: Ke-kou-ke-la • Bite the wax tadpole • Female horse stuffed with wax

  21. Coca-Cola • Ko-kou-ko-le • Happiness in the mouth

  22. Pepsi-Cola • Come Alive with the Pepsi Generation • Chinese: Pepsi will bring your ancestors back from the grave

  23. Schweppes Tonic Water • In Italy, the name translated to • Schweppes Toilet Water

  24. T-shirts about the Pope • A t-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope’s visit. • I saw the Pope (el Papa) • (la papa) • I saw the potato

  25. United Kingdom • Wheat • Corn • Corn • Maize • Undergraduate Studies • Graduate Studies

  26. Gestures • Olympics in Atlanta • Dr. Joe’s PhD program

  27. Customs • Speaking to Asian elders • Offering food with the Canadian and the Arab • Waving good-bye

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