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User Generating Content Package

User Generating Content Package. Discuss, Uwants and Phonehk. Content. 1. Online Competition in Forum - Tao Ti Green Holiday Story Competition - HTC Photo Taking Competition 2. Existing Section Sponsorship (eg: Worlds Cup , X’mas, SHA Expo)

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User Generating Content Package

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  1. User Generating Content Package Discuss, Uwants and Phonehk

  2. Content 1. Online Competition in Forum - Tao Ti Green Holiday Story Competition - HTC Photo Taking Competition 2. Existing Section Sponsorship (eg: Worlds Cup , X’mas, SHA Expo) - World Cup Section by Visa 3. Knowledge-based Campaign - Dell 網上購物心得- Dell Alienware - Blackberry Messager -Nokia OVI Q&A 4. Long Term Brand Building Campaign - Sony Ericsson Official Forum 5. Event/Product Based Campaign - Disneyland’s White X’mas Campaign - GoYeah.com Sammi Concert Campaign - MGM Hotel – 斗地主 Competition Campaign - Sony Ericsson X10 Campaign - Nokia N900 Campaign 6. X’mas Special Campaign

  3. Online Competition in Forum - Tao Ti Green Holiday - HTC Photo Taking Competition

  4. Discuss - Tao Ti Green Holiday

  5. Discuss - Advertorials of Tao Ti Green Holiday

  6. Discuss - Sample of Tao Ti Green Holiday posts

  7. PhoneHK - HTC Diamond 2 Photo taking Competition

  8. Existing Section Sponsorship World Cup Section – VISA

  9. Discuss Homepage – VISA Section

  10. Discuss - Visa Skinner + LREC + Skyscraper

  11. Knowledge-based Campaign - Dell 網上購物心得 - Nokia OVI Q&A

  12. Discuss - Icon Sponsorship in Homepage

  13. Discuss - Icon Sponsorship in Homepage

  14. Discuss - Inner Page Discussion + Top Banner

  15. Discuss - Ovi Advertorials

  16. Long Term Brand Building Campaign - Sony Ericsson Official Forum

  17. Event/Product Based Campaign - Disneyland’s White X’mas Campaign - GoYeah.com Sammi Concert Campaign - MGM Hotel – 斗地主 Competition Campaign - Sony Ericsson X10 Campaign - Nokia N900 Campaign

  18. Uwants : Forum Sponsorship on Homepage

  19. Discuss : Super Banner within forum pages

  20. Discuss : Forum sponsorship

  21. Uwants - Icon Sponsorship & textlink Entry point

  22. Uwants - Super banner on Mobile section ( Nokia Page)

  23. Uwants - Large Rectangle on Run of Phone Section

  24. Uwants - N900 網友體驗專區on Homepage

  25. Uwants - Advertorial on Recruitment Day

  26. PhoneHK - Advertorials and Online Discussion of N900

  27. Discuss – Icon Sponsorship Entry Point to MGM section

  28. Homepage _ Gamble Section

  29. Discuss - Exclusive Banner in MGM Inner Page

  30. Discuss - Advertorials of MGM

  31. Discuss - 斗地主Forum Area

  32. Discuss - Interactive Advertorials and Impressive result 9 Advertorials with fixed top position that present the MGM events in an interesting ways with Q&A . From 28 Feb to 1 Mar (2 days), • No. of Advertorials: 9 • No of Post: around 100 in two days Eg: Advertorials Heading : 斗地主大家平時就玩得多, 但今次終於有正式口既真人對戰，機會認真千載難逢。 Content: 係呀！斗地主大賽響2009年3月22日星期日澳門MGM美高梅金殿舉行，獎金豐富到極，參加資格，仲相當簡單，只要預定大賽客房，3月20至22日客房價格由$1,388起，仲可以獲得$250早餐代用券一張，或以金殿會積分，於3月1至15日累積至指定分數，就可以參加「三人行斗地主」大賽，名額有限，仲唔快啲報名。訂房熱線：(853)2888-1888。世界賽獎金總值HKD288,888，冠軍仲有超級盃參賽資格，贏取獎金HKD1,100,000，呢項熱爆口既大中華盛事，各位地主王、地主后，速速報名啦！

  33. X’mas Special Campaign My X’mas Choice 2008

  34. Review of 2008 – My X’mas Choice (From 5 Dec 08 – 8 Jan 09) • 6 dedicated sponsors in 2008 • Gadget : Dell, Nokia, Samsung, Sony • Theme park : Ocean Park • Mass channel : eBay

  35. Online Game- What is your X’mas Gift Choice this year ? • Six Exclusive • Sections/Forums: • Dell • eBay • 海洋公園 • Nokia • Samsung • Sony

  36. Advertiser Products shot in the Mini-site Homepage

  37. Mini-site: Advertorials and Result Announcement page

  38. Promotion ad in offline Media Apply Daily (published on 5 Dec 2008) Next Magazine (published on 4 Dec 2008)

  39. Reference of My X’mas Choice in 2008 http://www.marketing- interactive.com/news/9982

  40. Thank You

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