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Fuel Cells: An Emerging Opportunity. ERA 44 th Management & Marketing Conference Chicago , October 7, 2009 Robert Rose US Fuel Cell Council. Fuel Cells 2000 / BTI. U.S. nonprofit organization Leading non-aligned source for fuel cell information since 1993 Award-winning services
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Fuel Cells: An Emerging Opportunity ERA 44th Management & Marketing Conference Chicago , October 7, 2009 Robert Rose US Fuel Cell Council
Fuel Cells 2000 / BTI U.S. nonprofit organization Leading non-aligned source for fuel cell information since 1993 Award-winning services Education through outreach/publications/website www.fuelcells.org, www.fuelcellinsider.org
US Fuel Cell Council Trade Association of the Industry Supports commercialization for all applications Eight Working Groups International membership 80+ Members
An Emerging Industry • 20,000+ units, 600+ vehicles 2006 • 22% gain to 8,647 employees. • Global sales up 10% to $387 million • Research spending up 4% to $829 million • voluntary reporting, 183 companies • By 2035: 300,000-650,000 jobs
Fuel Cells - Defined Fuel (H2) + O2 / Catalyst (H2)O + Heat “Fuel Cells are electrochemical devices that convert the chemical energy of reaction directly into electrical energy.” Fuel Cells: A Handbook
A Family of Technologies Type EfficiencyOperating Temp. Solid Oxide Molten Carbonate Phosphoric Acid Alkaline Direct Methanol Polymer (PEM) Regenerative 45-65% 50% 40% 50-60% 40% 40% 800°C 650°C 200°C 80°C 80°C 50°C
Fuel Cell Stacks Since each cell generates less then 1 volt, cells are “stacked” in series to increase voltage. The number of cells in the stack depends on system application. Stacks can be connected in series and in parallel.
Phosphoric Acid Fuel Cell System
Fuel Cells: Naturally Cleaner No other energy technology offers the combination of benefits that fuel cells offer: Low / Zero Emissions High Efficiency / Low CO2 Wide Range of Applications and Fuels Distributed Installation High Quality Power Quiet Few moving parts
Markets • Power Generation • Combined Heat and Power • Backup /Standby Power • Remote/Off Grid Power • Peak shaving • Residences, buildings, industrial facilities
Installation • Product standards exist for fuel cells • Stationary Fuel Cells are built and listed to ANSI/CSA FC1. • Portable Fuel Cells have been listed to ANSI/CSA FC3. • Micro Fuel Cells have been listed to UL 2265A and UL 2265C. • Telecom APU will be listed to UL 2266 www.fuelcellstandards.com 14
Micro/Portable Fuel Cell Applications Consumer electronics: Cell phones, PDAs, laptops, music players First Responder: 2-way radios, communications centers Defense (soldier power): Communications, computing, sensors, UAVs Industrial & Specialty applications: Battery charging stations Handheld data terminals Inventory/warehouse management Satellite Phones, surveillance
Vehicles Postal worker driving fuel cell vehicle in Ft. Belvoir, Virginia There are hundreds of fuel cell vehicles on the road today achieving excellent performance
The Next Generation GM Hy-wire Honda FCX Toyota FINE-S Available today! $600/month in CA
Specialty Vehicles Lift Trucks/Forklifts Automated Guide Vehicles Mining Vehicles/Locomotives Personnel Carriers Burden Carriers Industrial Utility Vehicles Golf Carts Turf Maintenance Vehicles
Specialty Vehicles Commercial Sweepers Ice Resurfacers Wheelchairs Lawn Mowers Unmanned Undersea Vehicles Motorized Bicycles/Scooters
Military Applications • Unmanned Aerial (UAV) and Ground Vehicles (UGV) • Soldier portable power • Silent camp/Silent watch • Submarines/Warships • Trucks/Cars • Forklifts for Defense Depots • Trains • Clean base operations
Electronics NeedsRemember, it’s a family of technologies • Inverters, converters • Magnets/hi temp. materials • Sensors/safety equipment • Circuit boards • Pumps, fans, switches • Remote operation • Mfg. innovation Innovation + volume pricing across the supply chain!
Examples • DC-DC Converter for PEM, 7-8 kW • Not designed for fuel cell • low volume cost ($1,000+) is a killer • Lower cost sensors to meet safety regs • Gas/liquid/temperature/pressure
Examples • Solid oxide: • Inverter is largest cost item of balance of plant • Inverter delivers the “high quality” in fuel cell power • Need smaller, cheaper, more durable
Examples • Auto industry is promising again • 50,000 fuel cell vehicles by 2017? • 600,000 by 2020? • 1,000 fueling stations by 2020 in Germany? Need suppliers who can meet industry price and quality expectations at automotive / energy industry scale
Thank You! Questions? Bob Rose brose@fuelcells.org 202 293 5500 x11