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AAUW Communications Workshop

AAUW Communications Workshop. Teresa Cheung and Roseann Krane AAUW IBC Leadership Training Saturday, July 27, 2013 Benicia, California. AAUW Communications . Overview of AAUW Communications Newsletter Email Directory Publicity Web site Social Media Latest in Technology

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AAUW Communications Workshop

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  1. AAUW CommunicationsWorkshop • Teresa Cheung and RoseannKrane • AAUW IBC Leadership Training • Saturday, July 27, 2013 • Benicia, California

  2. AAUW Communications • Overview of AAUW Communications • Newsletter • Email • Directory • Publicity • Web site • Social Media • Latest in Technology • Old-fashioned Ways • Questions and Answers

  3. Overview: Today’s AAUW Communication • How do we get AAUW news? • How do we convince members to get involved? • How do we find out details of an event? • How do we committed ourselves to an AAUW issue? • How do we get a friend to join AAUW? • From communication in several ways!!! • In person, telephone, snail mail, email, newsletter, website, Facebook, Twitter, group meetings, more… • Effort vs. Results

  4. AAUW Newsletters • Can be a wonderful means of communications • People like receiving timely information • People utilize information which is tailored to their interests • To communicate, a newsletter must get read • Watch out for the size of newsletter file. How to fix that > • People do not download if takes more than 30 seconds. (keep less than 1 Mg)

  5. You are the news editor • Make a deadline and stick to it • Board members must send you information • As the editor you can rewrite news • Always use a proofreader • Always get the president’s approval before you distribute

  6. Find out if anybody's readingThe Newsletter • Learn your audience, what they want • People like recognition, money, security, and fun .. Include these with AAUW data • Get feedback on a regular basis and update your style • Solicit questions from readers and include question-and-answer articles in the newsletter.

  7. Is your newsletter being read? • Promote something. You may want to use two or more issues to do this. • Find out if anyone is doing what you're promoting because of newsletter. • Include information from the Interest Sections as that is what members like

  8. Market your newsletter • Publicize and promote the newsletter to your members and the community • Put your newsletters in the local library • Send your newsletters to members in nearby branches • Entice members to read by using a contest

  9. Write to be read fast - Start off with a bang • People want newsletters to be a quick read. • Don't beat around the bush. Get to the point. • Use the more familiar and shorter word. Write to express, not impress. Why say "utilize" when "use" will do? • Write at a level slightly below what your audience is capable of reading.

  10. Struggle for good headlines • Use action verbs: Verbs like "grab," "strike," "stir" and "build" are all verbs that imply action. • Use present tense: Keep verbs in present tense. Present tense usually takes up less precious space, too. • Get to the point: Tell what the article is about.

  11. Develop a style • Always do certain things the same way so you don't have to re-think how to do them. • There's no right or wrong about any of these style choices. Just decide, then stick with it. • Printed copies should be on the same color monthly. • A popular style guide is The Washington Post and Deskbook on Style.

  12. Seven Steps to a good Newsletter • Consider your audience. • Stay on AAUW topic. • Ask who, what, when, where, why, how. • Research your topic for accuracy. • Make it understandable. Be concise. • Use action verbs, dynamic headlines. • Proofread.

  13. Distribution • Most branches email the newsletter monthly • Members who want a printed copy pay for it and the printing and mailing goes is down by another member • Some branches prefer to send email stating activities weekly • Do what is best for your branch

  14. Software • PC users usually use Microsoft Publisher • Mac users usually use InDesign • Any software or hardware will do • Use what gets the job done

  15. Email Email • There are 4 ways to communicate – in person, in writing, over the phone, and digitally. • If email is the core of digital communication, do YOU use email effectively to get your message out to those who want to receive it? • Does it have a prominent place in your overall strategy? 

  16. Effective Email Communication • Skip the capital letters • Include a polite introduction • Use the subject line • Use auto sign to save time • Check for spelling errors • Double check recipients • Make emails short and to the point

  17. Mass communications • Email with a listserver list Must have a server with members subscribing • Email with a program like Constant contact Must pay for the program yearly • Browser email programs do not allow mass mailings and scramble graphics.

  18. Depends on number of members • Server requires an administrator who can do more than email • Constant Contact costs about $150 per 500 users • Large branches need Constant Contact • Small branches can purchase mass communication software together

  19. Sample with Constant Contact

  20. Creating Server Users

  21. Listserve You can see this method is really for a techy – a computer programmer finds this easy but not everyday jane.

  22. Work with Each Other • Branches with small numbers of members should work with other branches to use software for email • CC has templates and graphics

  23. Directories • Directories should be done with a program allowing merges of photos such as PC users who use Microsoft Publisher with a catalog merge. • The feature needed is catalog merge. Output example.

  24. Websites • Easiest and Most Prevalent Way to Provide Communication • Outside Audience • Within Membership • Do we all have web presence? • Association standardized (WordPress) design vs. other

  25. Advantagesof Website Usage • Latest Information Instantaneously • Almost all members use: Computers, I-phones, I-pads, etc. • Newsletters: Current and archives

  26. Advantages of Website Usage • Board Members Information: Minutes, documents • Password Protected Area: Sensitive Information for Members Only • AAUW Issues and Publicity • Event Registration – Seal the Deal Immediately

  27. Websites within our IBC

  28. Websites – Association WordPress • Advantages • Standardized Same Look and Feel • Easy to Use without extra software • Association Site-Resources Help • (Megan at site-resources@aauw.org) • Multiple Log-ins • Disadvantages • Standardized Same Look and Feel • Some features needs to be fixed by Association • Menu Dropdowns • Sidebars • Forms • Databases • Dashboard (Demonstration: http://daw-ca.aauw.net/)

  29. Publicize - Get Well Known • Get yourself signed up to popular websites. To get your website known, get yourself known on the Internet too. Create a Facebook, Twitter, Myspace, YouTube, etc. and mention your website there. Whoever looks at your page will see yours linked. • Go to famous/popular people's websites and advertise. Go to the fan site of someone popular or some website with tons of views and leave a comment. • Tell the public about your website. Go to school/work and mention your website. Say, “I'm just going to update my AAUW website later. “

  30. Publicize - Well Known • Make merchandise. Make a t-shirt or sign with your website name on it and walk around wearing it. Do something wacky while wearing your shirt so people will want to see the website. • Go to local TV stations and Go to a sports event/concert and hold up poster. On Good Morning America, they film part of the show live outside, by the crowd. Take the sign to a place where you know you can get noticed. • Put an ad in the local paper. This might work - it'll cost a little bit of money. • Make your website creative. If it is awesome and cool looking, they will be attracted to it on their own. Give the website a cool name to be remembered. • Keep it up! Once you have more viewers, keep advertising to get more viewers and keep the ones you have now.

  31. Latest Communication Technology (1-3 minutes) • AAUW Association www.aauw.org • Facebook.com • Twitter.com • YouTube.com • Tumblr.com • Blog Feeds • Other Technologies • WebEx.com • GotoMeeting.com • GotoWebinar.com • GotoTraining.com

  32. Old-Fashioned Ways • No matter how much advanced technology available for group communications (Websites, Emails, Newsletters), there is NO Substitute for ONE-ON-ONE CONTACT • Telephone calls • Face to Face Meetings • Sisters

  33. Questions – contact us • Roseann Krane roseann@krane.net • Teresa Cheung aauwteresa@gmail.com

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