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Pair and share

Pair and share. Vitamins are organic, but not considered an nrg nutrient. Why? Is it illegal to convey false/misleading nutrition info in articles (e.g. magazines)? Give examples of a nutrient dense, a calorie dense and an empty calorie food. Why are green plants vital in supplying our food?.

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Pair and share

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  1. Pair and share Vitamins are organic, but not considered an nrg nutrient. Why? Is it illegal to convey false/misleading nutrition info in articles (e.g. magazines)? Give examples of a nutrient dense, a calorie dense and an empty calorie food. Why are green plants vital in supplying our food?

  2. Safe Navigation of a Food Label

  3. Purpose of Product Labeling Intended Purpose Inform consumer Manufacturer’s Purpose??? Purpose Make a sale

  4. Caveat Emptor! Buyer Beware! 1990 Nutrition Labeling and Education Act Goal: provide consumer accurate food info. Not perfect. Ever evolving!!!! Freedom of Speech/Press allows false info to pass along as if true (internet/broadcast/articles/pamphlets). False/misleading claims about nutrition in ads/on product labels or packaging is illegal.

  5. Fact or fiction? Tips for online savvy* Ignore the pedigree Forget before/after fotos Avoid ‘free trials’ ‘Review’ web sites- often bogus Disclosure of commissions made? Look for a street address Check for complaints *Nutrition Action Newsletter Dec 2011

  6. Fact or fiction? Where to find help. • Reliable sources • RD or RDN • Parts of product labels • Nutrition Facts Panel • Ingredient list • Be skeptical of other label info

  7. Nutrition Facts Panel

  8. And….read the ingredient list! INGREDIENTS: Milled corn, sugar, enriched flour {reduced iron, wheat starch, pyridoxine hydrocholride, riboflavin (vitamin B6), thiamine hydrochloride (vitamin B1)},corn syrup, molasses,salt, partially hydrogenated vegetable oil (one or more of the following oils coconut, cottonseed or soybean oil), sodium ascorbate and ascorbic acid (vitamin C), niacinamide, zinc oxide , BHT (preservative), annato, folic acid, vitamin D and B-12.

  9. Check out Carb and Fat listings

  10. Carbs Gone‘Missing Total Carbohydrate 31 grams • Fiber 0 grams • Sugar 5 grams Explain the 26 missing grams of carbs? FYI: ditto on‘fats’; only sat/trans must be listed

  11. Understanding a Label ……consumer confusion! • It’s all about amount. How much is served? • #1 rules….Ingreds listed in descending order by weight • Health Claims and Structure-Function Claims

  12. Claims ≠ government guarantee a product is healthy, effective, safe, pure or lower in calories. To be fair, two terms do have legal definitions: Healthy Fresh

  13. What do these label terms mean? Label says • Made with • Natural • Lightly sweetened • Low, light, reduced • Free • High in fiber

  14. Don’t Assume Label says You think this means FDA rule • Made with good source of n/a • Natural not processed n/a • Lightly sweetened very little sugar n/a • Low, light, reduced very low amount maybe • Free it has none has very little • High in fiber ≥5 gram/serve natural or added

  15. Understanding a Label Food Additives ARE ingredients! What are the two most commonly used food additives? What are ‘unintended additives’? Jelly Bean Rule Health claims not allowed, even if fortified

  16. Leave No Aisle Unfortified! Addition of one or more vitamins or minerals. Any food can be fortified.

  17. ‘Enriched’ Replacement of B-1, B-2, B-3, iron and folate, lost when grains are refined All refined grains must be enriched

  18. ‘Enriched’? No, think depleted! Whole grain  nutrient loss (i.e.vit, min, fiber, etc.)  Heavily processed grain  add back some lost nutrients  ‘Enriched’ grain

  19. Understanding a Label • COOL Rule • % Daily Value (% DV) allows comparison shopping based on nutrient content of two products

  20. How Much is Enough ???! Recommended Dietary Allowances (RDA) Avg intake level +huge safety factor needed to prevent deficiency for average, healthy American Label standard is %Daily Value, based on RDA Upper Tolerable Limit (UL)- Intake > UL is dangerous Too much of a good thing, can be bad for us!

  21. More TrickyTerms • Sugar Splitting …..distortssugar content • Sweetened with Fruit Juice……what %? • Contains Whole Grains…… what %? • Organic ≠ healthy

  22. Deceptive Naming Blueberry bits : ( The real deal! e.g. blueberry waffles that have no blueberries.

  23. Good news. Things change!

  24. Nutrition labels are getting a makeover!

  25. GoodBetterBest!!!!! Consume more food products that make few, if any claims! Consume more products that need NO ingredient list or Nutrition Facts Panel! In the meantime…….

  26. Eat‘real’ food. Not too much. Mostly plants ~M. Pollan

  27. Page. 1-13

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