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Business Plan Presentation FirstRunners

Our mission is to transform RunToShop into a customer-centric service for increased revenue. Implementing new earning logic and design to target the Finnish market through banner advertising and personalized product recommendations.

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Business Plan Presentation FirstRunners

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  1. Business Plan Presentation FirstRunners RunToShop 1

  2. FirstRunners • Venture Mission and Strategy • Business environment • Execution • Risk Analysis • Key Assumptions and Financials

  3. Our Mission To re-create RunToShop site into a service which brings more customers and income.

  4. Strategic Intent Implementation of new earnings logic and new design • List here your key actions (=how to get there): • Consider points on current site – what is good? What needs to be replaced? • Mock up consideration / re-design • Business modeling • Implementation of points above • Launch of new site

  5. Our Earnings Logic Banner advertising brings income in a service which is free to use (=brings customers)

  6. Business Environment • Market (Internet business via commercial advertisement in Finnish market) • Provide information (recommendations) of products to customers • Customers provide recommendations • Income gained via banner advertising • Risks involved e.g. one can get the same information for free in other sites • People’s interest in writing recommendations and making it attractive to do so

  7. Project Execution Key Milestones: (service and business) • Mock up finished (now/1w) • Business plan (4w) • New site (6-8w) • Launch (8w) • Test • Fix?

  8. Risk Analysis RISKS • Market -Similar service (recommendations) already included in buying services • Technology/Product -Narrow scale of business • Competence -Ability to succeed in market • ACTIONS • Market • -Provide better service • Technology/Product • -Aim for quality • Competence • -Offer more features

  9. Key Assumptions And Financials • There is a need for this kind of a service and it is possible to make money out of it • Customers are there – people are always buying goods and this can be used indirectly to make profit. • Advertisement is always existing and needed • Many companies in similar fields of interest should be interested in advertisement in a page which is potentially increasing their revenue • No major competitor in business field

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