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Representation of Ethnicity

Representation of Ethnicity. Black Acting School. http://www.youtube.com/watch?v=xKX4LktBI5o. What points is this extract making? Does it still have relevance to our contemporary media landscape?. Typecasting .

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Representation of Ethnicity

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  1. Representation of Ethnicity

  2. Black Acting School http://www.youtube.com/watch?v=xKX4LktBI5o What points is this extract making? Does it still have relevance to our contemporary media landscape?

  3. Typecasting Typecasting is the process by which a particular actor becomes strongly identified with a specific character or role.

  4. Alvarado Theory (1987) Four Key Themes in Racial Representations: • Exotic • Dangerous • Humorous • Pitied

  5. Stuart Hall (1995) He outlines three basic images of the ‘grammar of race’ employed in ‘old movies’:

  6. Slave

  7. Native http://www.youtube.com/watch?v=Vz30vlff2kQ

  8. Clown

  9. Case Study: 50 cent Exotic and dangerous!

  10. How are visual codes used to represent 50 Cent in this image? `

  11. Watch this trailer for the PS3 Game 50 Cent - Blood on the Sand (2009) and answer the questions below. Warning: This extract contains very strong language throughout. http://www.youtube.com/watch?v=N1J9TMwXvSA 1. Who is this text aimed at? 2. What stereotypes does it appear to reinforce? 3. How are we supposed to feel about 50 Cent in this trailer? 4. How does it construct notions of ethnicity? Is it a positive representation of African Americans?

  12. Watch this review of the game on Charlie Brooker'sGameswipe(2009). Warning: This extract contains very strong language throughout. http://www.youtube.com/watch?v=496-HyZi0oI 5. What oppositional view is being established here? Do you agree?

  13. http://www.theory.org.uk/ctr-rol6.htm Log on to theory.org.uk and read/make notes on this chapter. There’s a link from the wiki AS exam> ethnicity Analyse the representation of a ‘black’ person/ character in a media text of your choice. Make sure you refer to theory.

  14. Match up! (And say something smart). • Anti-racism films • Native • Antonio Gramsci • Savages • Blaxploitation • Colonial attitudes dominate production process: TV companies as ‘safari hunters’. • Chris Dunkley • Hegemony • Freeth • Uses & Gratifications • Gitlin • Black character as main protagonist • Clown/Entertainer • Robinson • ‘Ethnic’ programming is ‘benign fascism’ capable of producing ‘cultural Apartheid’. • Stuart Hall • Tokenism • Stuart Hall • From exclusion to domestication. • Stuart Hall • Faithful slave • Trix Worrell

  15. Answers • Anti-racism films • Native • Antonio Gramsci • Savages • Blaxploitation • Colonial attitudes dominate production process: TV companies as ‘safari hunters’. • Chris Dunkley • Hegemony • Freeth • Uses & Gratifications • Gitlin • Black character as main protagonist • Clown/Entertainer • Robinson • ‘Ethnic’ programming is ‘benign fascism’ capable of producing ‘cultural Apartheid’. • Stuart Hall • Tokenism • Stuart Hall • From exclusion to domestication. • Stuart Hall • Faithful slave • Trix Worrell

  16. Now apply http://www.youtube.com/watch?v=VBmMU_iwe6U&ob=av2e Bonus points for anything smart about representations of gender while we’re at it!

  17. Over to you • Find your own media text that represents ‘black’ people and analyse the codes used to create meaning. If this is moving image then the clip needs to be available on Youtube. Please insert hyperlink into your work. Then: • Consider the following statement: Part of stereotyping is the attitude that all members of a particular group are the same, or else fall in to a very small number of types. • How and why are black people stereotyped? (Refer to theory).

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