Metals unique contribution to a resource efficient Europe

1. Metals unique contribution to a resource efficient Europe

2. Metal Packaging Europe Metal Packaging Europe was created because we believe we can contribute more effectively to sustainable development and resource efficency as a unified sector, involving all parties in the chain.

3. A strong and influential coalition meeting consumers needs

4. Finding solutions that make a real difference Our vision is to establish metal packaging as a recognized and valuable contributor to sustainability in public policy and throughout the supply chain

5. The landscape in which we operate Material categories are polarized

6. The landscape in which we operate Material categories are polarized

7. Resource efficiency clarified

8. Permanent Materials defined ”Permanently available materials are those for which efforts are made to retain for use in society the energy and raw materials invested in their production at the end of the product life, either trough reuse or recycling, with no loss of quality no matter how many times the material is recycled” BS 8905:20

9. The advantages of the metal material loop • Abundant primary resource • Permanent material – no degradation in material spiral • Resource efficiency through infinite recycling • Up to 95% energy saving as recycled material offsets use of virgin • Recycling significantly reduces CO2 emissions

10. Renewability is not a relevant criterion for metal given its permanent nature

11. Metal is forever Metal contributes to society and every lifestyle Metal has many applications Abundant supplies of ore exist. The metal produced is permanently available and infinitely recyclable Infinite recycling possibilities, Preserving virgin metal qualities Unlimited availability for future generations

12. Recycling Society Metal Packaging Europe support the concept of zero waste to landfill and belive in fostering a recycling society by engaging all stakeholders. The vision is to have 100% of metal packaging recycled and we have set 80% as a target for 2020.

13. Increased recycling rate Key to reducing Carbon Footprint

14. A recyling society of the future Economic and physical infrastructure and frameworks of best practice exist

15. Manifesto Use our planets resources in the most efficient and accountable way possible. Advocate the concept of permanent material in the context of resource efficiency. Call on all stakeholders, policy-makers and legislators to work together to realise the potential of a true recycling society. Raise awareness of the 100% recycling potential of metal packaging.

16. Manifesto

17. Manifesto

18. Manifesto

19. Manifesto

20. What we need to make this resource efficient future a reality • Recognition of the concept of Permanent Material in EU legislation as it is relevant to EU objectives and long term sustainability strategies. • Call on policymakers and legislators to foster and realize a true recycling society by promoting high performing collection, sorting and recycling installations in Europe. • Enforce transparent and accountable verification methods for calculating and reporting recycling – not collection.

21. What we need to make this resource efficient future a reality • Refine, tighten and correctly implement European packaging and packaging waste legislation. • Obligate out of home collection systems. • No waste to landfill without pre-treatment – enforcement. • Global certification scheme for recycling facilities. • International standards for metal scrap quality.

22. Metal is forever What is more sustainable than permanent ?