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Multiplex and Art House Cinemas

Multiplex and Art House Cinemas. What are the attractions of the Multiplex Cinema? What are the attractions of the Art House Cinema? What demographic is each aiming for? How can you tell? To what extent are the two types of cinema in competition with each other?

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Multiplex and Art House Cinemas

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  1. Multiplex and Art House Cinemas

  2. What are the attractions of the Multiplex Cinema? • What are the attractions of the Art House Cinema? • What demographic is each aiming for? How can you tell? • To what extent are the two types of cinema in competition with each other? • Why is there a Picture House in Cambridge but not in Huntingdon?

  3. Areas where the two have gone into competition: • Art House cinemas exhibit some big blockbuster films to subsidise the screenings of niche market films. • This links to the desire for both major and independent cinemas to gain widespread appeal and crossover success, e.g. Les Miserables

  4. Other competitive areas • Special screenings: • Kids’ clubs • Pensioner screenings • Student events • Autism Friendly events

  5. Technology and competition • Digital technology expands what both exhibitors can show, e.g. opera, theatre, concerts, sports events, interviews with directors

  6. Key areas for possible exam debate • Demographics • Technology • Attractions of cinema as point of exhibition • Independent/mainstream

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