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IT Cinemas

IT Cinemas. Presentation by Jeffrey King. Why a Cinema. College students want entertainment for their free time, and movies are just one possible form of entertainment Has the potential to bring in revenue and be accommodating to both students and families. Current Utica Cinema Locations.

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IT Cinemas

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  1. IT Cinemas Presentation by Jeffrey King

  2. Why a Cinema • College students want entertainment for their free time, and movies are just one possible form of entertainment • Has the potential to bring in revenue and be accommodating to both students and families.

  3. Current Utica Cinema Locations http://maps.google.com

  4. Proposed Business • IT Cinemas – a first-run theater company showing new and current films • Proposed location – near SUNYIT campus & local residential areas

  5. Business Objectives • Good startup sales – at least 500 tickets within first two weeks of opening • Offer a friendly working environment for both students and members of the community.

  6. Mission Statement • To provide a friendly environment where both students and families may attend to watch movies. • To offer a state of the art system which enhances movie experience • To offer employment opportunities to both students and members of the community

  7. Keys to Success • Appropriate Advertising • Appropriate Staff training • Keep prices & deals reasonable

  8. Startup Costs • Cost of land/building • Cost of franchise • Cost of theater license • Cost of obtaining film from distributor • Cost of necessary equipment

  9. Market Analysis Data from Census Bureau

  10. Market Analysis Data from Census Bureau

  11. Target Market • Students – SunyIT near proposed location • Families – Proposed location is in near a residential area & shopping (Riverside mall)

  12. Marketing Plan • Social Media • Radio • TV • Billboards • Flyers

  13. Marketing Strategy • Student movie nights – discounted prices on movies for students in an attempt to get college students to attend • Family movie days – discounted prices and themed events for families. • Midnight showings of new films

  14. Summary of Competition • Nearest Competition is towards downtown, south of the thruway, not close to campus or shopping • No competition near SunyIT campus – must drive to nearest theater rather than be able to walk.

  15. Management • Franchise Owner • General Manager • “Department Managers” • Tech manager • Sales manager • Advertising manager • Shift managers

  16. Works Cited • "2010 Population Finder." 2010 Demographic Profile. United States Census Bureau, n.d. Web. 10 Apr. 2014. • Arthur, Luke. "How to Open a Movie Theatre." Small Business. Houston Chronicle, n.d. Web. 02 Apr. 2014. • Kaput, Michael B. "How to Start Your Own Movie Theater." Small Business. Houston Chronicle, n.d. Web. 2 Apr. 2014.

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