Cineworld Cinemas

1. The Bigger Picture:Future Of The Cinema ExperienceCrispin LillyVice President Of Business Affairs, Cineworld Cinemas

2. Cineworld Cinemas • Formed in 1995 by current CEO, Steve Wiener • Acquired by Blackstone in 2004 and then purchased UGC Cinemas in same year • First cinema chain ever to be listed on the London Stock Exchange (2007) • Now grown to 25.4% of the UK Market

3. Major Increase In Film Investment

4. Growing Investment In Film • $1.3bn investment by movie industry in 2008 • UK Theatrical releases have more than doubled in 20 years

5. Cinema In The UK:The Current Experience

6. Massive Investment Over Two Decades Over 200 UK Multiplexes Digital Delux/VIP THX Stadia Seating 3D No Smoking Websites Scoop Ice AD/Subtitles Bars Advance Booking First UK Multiplex

7. Current Cinema Offering • Multiple choice of films & times • Legroom • Stadia Seating • Wall to wall screen • Up to 7.1 surround sound • Air conditioning • Premium brand concessions • Scoop Ice Cream • Bars • ATMs • Advance Booking • Allocated Seating

8. Developing The Cinema Experience

9. The Auditorium The Cinema The Films Intense, personal, introspective Unique, friendly & interactive experience Immersive, Emotive, Escapism Romantic, sad, uplifting, bonding Our customers want us to talk to them, engage with them! Scared, excited, collective hysteria!

10. Stressed “Feeling good, stimulated, entertained” Foyer Concession “Costly food prices” “What chaos, confusion” Before arrival / arrival Excited “Be transported by the film” “Sit back and relax” “Will we get good seats / be together?” “Which screen (not the small one)?” “Will I get there in time?” “Will I get a ticket?” Exit “Will the ticket machine work?” “Want to talk about the film” Good seat Got ticket Relaxed The Customer Journey

11. Affecting a long-term change Now: fragmented customer journey Low competitive advantage Decision Cinema Journey Watch Leave Future– Cinema as important as film: high Cineworld engagement, High competitive encroachment Journey Journey Foyer Watch Post Film Return Decision Cineworld Socialise Journey

12. The challenge... Up to 60,000 admissions per week!

13. Cineworld Strategy Physical Development Customer Service Technological Advancement

14. Physical Development • Foyer design & atmosphere • Open, welcoming & informative • Warm & engaging

15. Physical Development • Foyer design & atmosphere • Open, welcoming & informative • Warm & engaging • Ancillary offers • Lounge concept • VIP Screens • Premium Franchise Offers

16. Physical Development • Foyer design & atmosphere • Open, welcoming & informative • Warm & engaging • Ancillary offers • Lounge concept • VIP Screens • Premium Franchise Offers • Auditorium design • Seating, legroom, atmosphere

17. Customer Service • Always the most important thing: • We can influence it • It is a key differentiator • It is a fundamental part of the experience

18. Customer Service • Always the most important thing: • We can influence it • It is a key differentiator • It is a fundamental part of the experience • Broadening the spectrum of employees • We have an increasingly older and discerning audience:we need staff to mirror this

19. Customer Service • Always the most important thing: • We can influence it • It is a key differentiator • It is a fundamental part of the experience • Broadening the spectrum of employees • We have an increasingly older and discerning audience:we need staff to mirror this • Continued investment in people “Our customers want us to talk to them, engage with them!”

20. Technological Advancement • Website development • Advance booking, fast-track cinema • Social networking • Digital POS • Digital Cinema & 3D

21. Digital Cinema From this... ...to this Physical Development Technological Advancement Customer Service

22. Digital Cinema From this... ...to this • Quality & consistency • Flexibility • Maximising film choice & availability • Speed to screen & multiple formats • Alternative content • Opera, Sports, Conferencing • Efficient & more environmentally friendly

23. 3D

24. Digital & 3D in 2009 • Over 300 screens in 210 locations • 3D versions of films already delivering over 50% box office • Roll outs ongoing • Cineworld plan for full conversion over next 4 years

25. Recent 3D Performance Larger films see strong incremental business Smaller films massively over-perform £5.4m Total Box Office +120% @ 3D Sites £18m Total Box Office +60% @ 3D Sites £5.9m Total Box Office +1000% @ 3D Sites £21m Total Box Office +40% @ 3D Sites Source: EDI

26. Industry Confidence In 3D “In five-to-seven years, all films will be made in 3D.” Jeffrey Katzenberg (CEO Dreamworks)

27. Forthcoming 3D Product Family oriented animation has been an early beneficiary and also lends itself well to retrospective conversion 9th October 2009 2nd October 2009 18th September 2009 Source: EDI

28. Forthcoming 3D Product Inevitably being adopted by leading ‘visionaries’ in film 18th December 2009 6th November 2009 5th March 2010 Source: EDI

29. Cinema is quite simply a unique customer experience.

30. We work with an ever changing, dynamic and exciting range of product that appeals to an extremely diverse customer base.

31. We capture that excitement and package it into a complete social, out of home, indulgent experience that is totally immersive and offers complete escapism.