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Challenge.gov Workshop Technical Panel. James E. Rannels, Senior Advisor L Prize Competition October 5, 2011. Identify Your Primary Goals. Solve technical problems Reach non-traditional performers Lower barriers for participation Educate the public Inspire students
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Challenge.gov WorkshopTechnical Panel James E. Rannels, Senior Advisor L Prize Competition October 5, 2011
Identify Your Primary Goals • Solve technical problems • Reach non-traditional performers • Lower barriers for participation • Educate the public • Inspire students • Engage private inventors • Leverage resources
Analyze Other Successful Challenges • Longitude Prize—to determine a simple and precise method • Napolean’s Food Preservation Prize—to preserve food for lengths of time • Orteig Prize—First non-stop flight from New York to Paris • Ansari X Prize—First private spacecraft • DOE L Prize—First high performance LED replacement for the incandescent light bulb
Establish Contest Rules • Clearly stated goals • Unambiguous evaluation criteria • Timeframe • Incentives • Participant eligibility
Assemble a Technical Review Panel • Independent • Highly qualified • Demonstrated ability to be objective • Sufficient breadth of expertise to judge all elements of the competition
L Prize Competition Requirements • Exceptional efficacy • Long life • Form factor identical to lamps they replace • Additional details specified for • Quality • Performance • Mass manufacturing
Rigorous Product Evaluation • Performance and long-term lumen maintenance testing on significant sample sizes • Stress testing under extreme conditions • Field assessments in collaboration with L Prize Partners • Purpose: • Detect and address product weaknesses before market introduction • Avoid problems with long-term market acceptance
How Will Partners PromoteWinners? • Targeted product incentives • Collaborative marketing and promotion • Print, radio, TV, and online advertisement • Point of purchase information • Educational materials • Training • Partnerships with local, regional, national retailers • Demonstrations and promotions
Contacts for Information Exchange and Coordination • Kelly Gordon • Pacific Northwest • National Laboratory • kelly.gordon@pnnl.gov • James E. Rannels • D&R International • (703) 569-0517 • jrannels@drintl.com