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Data Alchemy Michael Clarke Executive Vice President SSP 33 rd annual meeting

Data Alchemy Michael Clarke Executive Vice President SSP 33 rd annual meeting June 3, 2011  Boston. Semantic Publishing Technologies for STM. Controlled Vocabularies. Ontology. Natural Language Processing. Metadata. Tagging. RDF. OWL. SKOS. Folksonomies. Microformats.

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Data Alchemy Michael Clarke Executive Vice President SSP 33 rd annual meeting

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  1. Data Alchemy Michael Clarke Executive Vice President SSP 33rd annual meeting June 3, 2011  Boston

  2. Semantic Publishing Technologies for STM Controlled Vocabularies Ontology Natural Language Processing Metadata Tagging RDF OWL SKOS Folksonomies Microformats Entity Extraction Taxonomy SPARQL Linked Data RIF XML Schema Web 3.0 RDF Schema Semantic Web Tag clouds

  3. Semantic Publishing Technologies for STM Controlled Vocabularies Ontology Natural Language Processing Metadata Tagging RDF OWL SKOS Folksonomies Microformats Entity Extraction Taxonomy SPARQL Linked Data RIF XML Schema Web 3.0 RDF Schema Semantic Web Tag clouds

  4. Why semantic technology? Speed

  5. Why semantic technology? Flexibility

  6. Semantic Product Architecture

  7. Traditional vs Semantic Product Architecture PRODUCT SYSTEM ARCHITECTURE INTERFACE APPLICATION LOGIC INTERFACE APPLICATION LOGIC DATA DATA Traditional PLATFORM SEMANTIC PLATFORM DEVELOPMENT INVESTMENT AND TIME TO MARKET

  8. Application Logic: Semantic vs Traditional Information Product

  9. Components of a Semantic Publishing Engine • Content • Data • Context • Data • People • Data

  10. Content “atomization”

  11. Context, Content, and User Sensitive Advertising INTERFACE APPLICATION LOGIC APPLICATION LOGIC DATA

  12. Context, Content, and User Sensitive Marketing

  13. PLATFORM NATIVELY SEMANTIC INTERFACE APPLICATION LOGIC APPLICATION LOGIC DATA

  14. PLATFORM NATIVELY SEMANTIC DATA

  15. PLATFORM NATIVELY SEMANTIC DATA

  16. PLATFORM NATIVELY SEMANTIC DATA

  17. PLATFORM NATIVELY SEMANTIC DATA

  18. PLATFORM NATIVELY SEMANTIC DATA

  19. PLATFORM NATIVELY SEMANTIC DATA

  20. PLATFORM NATIVELY SEMANTIC DATA

  21. PLATFORM NATIVELY SEMANTIC DATA

  22. PLATFORM NATIVELY SEMANTIC DATA

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