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The first mobile advertising network in the middle east

A Closer Look at the Mobile Advertising Market in the Middle East. The first mobile advertising network in the middle east. Global view on Telecom and Mobile Ads . 10% Of the overall digital spend is targeted towards Mobile Ads. $ 28.6

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The first mobile advertising network in the middle east

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  1. A Closer Look at the Mobile Advertising Market in the Middle East The first mobile advertising network in the middle east

  2. Global view on Telecom and Mobile Ads • 10% • Of the overall digital spend is targeted towards Mobile Ads $28.6 Billion is the expected spend on Mobile Ads Globally in year 2016 • 5.9 • billion mobile subscribers • (87% of the world population) $17.5 billion (mobile apps marketplace by 2012) • $14.8 • Billion is the expected spend on Mobile Ads in the US in 2016

  3. A Closer Look At MENA 43 million mobile internet consumers in MENA (45% of internet users) 250 million mobile subscriber in Middle East by 2012 104% (CAGR) is the growth in Mobile Data Traffic in the region $44 million (mobile display ad spend in ME & Africa by 2012)

  4. MENA Reach

  5. A Closer Look At Our Reach-Share Per Age And Gender Young and dynamic audience 40% between 27 & 37 years old 50% between 15 & 27 years old 10% 37+ years old 16 Million 10 Million Males vs. Females

  6. Share Per Operating System

  7. Top Performing Categories 1 Social Messaging Apps 2 Games 3 Video Streaming 4 Entertainment 5 Sport & News

  8. Tablets, Substantial Impact On Mobile Advertising • Provides higher engagement • Gives you a reach to affluent audience • Perfect for rich media execution • Growing rapidly in our region “Tablets generate 3.4 times more traffic than the average smartphone”

  9. Reach On Tablets 850,000 UU/M 500,000 UU/M

  10. Advertisers’ campaign goals Source: AdFalcon, 2011 & 2012 Data is based on the number of impressions we served up to date .

  11. Types of Mobile Ads in the region • Simple text banner • Dynamic mobile banner • Rich media ads

  12. What about Rich Media Ads?

  13. Rich Media Ads • Almost 70% of our customers are interested in Rich Media Ads • Used for Brand Awareness, Generating Leads and launching new products • They are more engaging and offer a better user experience • Can be used as a mini mobile portal

  14. What kind of banners attract mobile users in the region?

  15. What banners attract mobile users in the region? • Of course, it all depends on the product being offered • Other factors: • Ads with a clear call to action message do well • Ambiguity sometime works since people click on Ads to know more…but do not expect a high conversion rate • Ads that are in both, Arabic and English

  16. How long will an ad banner stay attractive?

  17. How long will an ad banner stay attractive? • It all depends on: • How engaging is the banner • How interesting the Product/Service is for the audience In General an Ad banner will have high CTR in the first 4 weeks! Afterwards, the CTR will decrease until it reaches a stable point • What to do: • Use multiple banners with different messages and look & feel for the same campaign from the first day • Change the banners every now and then

  18. Several Layers Of Targeting To Ensure The Maximum ROI Device & OS Telco Device Model Location Age & Gender Category Time of Day

  19. The Most Hot Business Sectors To Ride The Mobile Wave • Traditional competition are increasing on search and display • Cost per lead is very attractive when using mobile advertising • Higher CTRs

  20. Case Studies

  21. Case Studies Automotive: Ford Explorer 2012 brand awareness Objective: Create brand awareness for the new Ford Explorer 2012 Targeting: Elite devices & Tablets Duration: 3 weeks Highest CTR: 0.39% • Performance measuring & tracking (24/7) • Creative & Mobile Rich Media by AdFalcon

  22. Case Studies Travel & Tourism : ITC Ticket Offers Objective: Increase Ticket purchase via introducing a promotional offer Targeting: Elite devices, Tablets & NOKIA Phones Duration: 10 days Highest CTR: 0.9% • Performance measuring & tracking (24/7) • Creative & mobile landing pages by AdFalcon

  23. Case Studies Travel & Tourism : Al Tayyar Campaign

  24. Case Studies App: Yoke Messenger Objective: Introduce the Yoke Messenger and its features to the mobile users in Kuwait, and Saudi Arabia and increase number of downloads. Targeting: KSA, Kuwait Duration: 7 week Highest CTR: 0.88% • Performance measuring & tracking (24/7) • Cost per download was 50% below global average

  25. 3 Facts You need to knowabout mobile advertising networks

  26. Facts about the mobile ad networks 1 No mobile ad network is dominant No one really knows which mobile ad network is the biggest 2 3 Mobile ad networks are not created alike

  27. AdFalcon at a Glance • Established in 2010 (with offices in Dubai, Amman) • 2,000+ local mobile apps and sites • Accessing more than 40,000 apps and sites through global alliances and strategic partnerships • More than 50 advertisers + 125 campaigns • per month • Full-turnkey mobile advertisement • Rich Media creative expertise + mobile landing • pages

  28. Thank You! WaelQuader CEOwaelq@noqoush.com www.AdFalcon.com www.Noqoush.com

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