1 / 28

MICE

MICE. USMAR SALAM FISIPOL UNIVERSITAS GADJAH MADA. THE OBJECTIVE OF THE COURSE: EXCHANGE OF IDEAS ABOUT MICE AND MAKING IDENTIFICATIONS OF THE WAY TO IMPROVE MICE TOURISM. IT IS EXPECTED THAT THIS COURSE SHALL CONTRIBUTE SOMETHING TO MICE ACTVITIES. Visit Indonesia Year 2009. MICE

mabie
Download Presentation

MICE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MICE USMAR SALAM FISIPOL UNIVERSITAS GADJAH MADA

  2. THE OBJECTIVE OF THE COURSE: EXCHANGE OF IDEAS ABOUT MICE AND MAKING IDENTIFICATIONS OF THE WAY TO IMPROVE MICE TOURISM. IT IS EXPECTED THAT THIS COURSE SHALL CONTRIBUTE SOMETHING TO MICE ACTVITIES.

  3. Visit Indonesia Year 2009 MICE MEETING INCENTIVE CONFERENCE AND EXHIBITION WHAT IS MICE? SURELY ALL REGIONAL GOVERNMENTS IN INDONESIA HAVE ALREADY UNDERSTOOD ABOUT MICE AND EVEN IN SOME AREAS MICE TOURISM HAS BEEN IMPLEMENTED.

  4. Visit Indonesia Year 2009 • WHY MICE: • IT COULD BE WELL PLANNED AND SUPERVISED • IT BRINGS VERY WIDE MULTIPLIER EFFECTS (COMPARED TO ORDINARY TOURISM) • IT BRINGS VISITORS OF GOOD QUALITY • IT BRINGS MORE VISITORS QUANTITATIVELY • THE VISITORS STAY LONGER • THE VISITORS SHOP MORE • CREATE POSITIVE IMAGE OF THE COUNTRY • FREE AND WIDER PROMOTION • SUPPORTING SUSTAINABLE TOURISM DEVELOPMENT • GIVE POSITIVE EFFECT TO INTERNATIONAL RELATIONS AND POLITICS

  5. PRIMARY POTENTIAL Where • BALI • YOGYAKARTA • Medan • Jakarta • Bandung • PADANG DAN BUKIT TINGGI • Surabaya • MANADO • Makasar • BATAM • Palembang • Lombok • Balikpapan BATAM AS PRIMARY DESTINATION OF MICE

  6. Visit Indonesia Year 2009 DESTINATION CRITERIA OF MICE TOURISM • HAVE GOOD ACCESS NATIONALLY AND INTERNATIONALLY • HAVE A LEADING AND DISTINGUISHED TOURIST ATTRACTION • HAVE AN INTERESTING NIGHT TOURIST ATTRACTION • HAVE A STANDARD LEVEL OF VENUE AND ACCOMMODATION • HAVE A GOOD AND RELIABLE INFRASTRUCTURE • COMPETITIVE PRICING • IMAGE/PERCEPTION (I.E. SECURITY ENVIRONMENT) • SUPPORTED BY ALL STAKEHOLDERS OF TOURISM

  7. Visit Indonesia Year 2009 • CAN MANADO IMPROVE MICE TOURISM IN THE FUTURE? • DOES IT HAVE GOOD ACCESS NATIONALLY AND INTERNATIONALLY? • ACCESS TO MANADO IS STILL NOT MAXIMUM NATIONALLY AS WELL AS INTERNATIONALLY • THERE ARE STILL MANY COMPLAINTS FROM TOURISTS

  8. Visit Indonesia Year 2009 DOES MANADO HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT? • DOES MANADO HAVE A LEADING AND DISTINGUISHED TOURIST ATTRACTION? • MANADO HAS BUNAKEN AS AN ICON, BUT OTHER MAIN TOURIST ATTRACTIONS NEED TO BE DISCOVERED

  9. Visit Indonesia Year 2009 • DOES MANADO HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT? • DOES IT HAVE INTERESTING NIGHT ATTRACTIONS? • NIGHT ATTRACTIONS WITH NORTH SULAWESI CULTURAL CHARACTERISTICS ARE STILL NOT MAXIMUMLY DEVELOPED • GENERALLY, EXCEPT IN JAVA AND BALI, THERE HAVE NOT BEEN NIGHT ATTRACTIONS OF UNIQUE LOCAL CHARACTERISTICS

  10. Visit Indonesia Year 2009 DOES INDONESIA HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT? • ARE THERE ENOUGH VENUES AND ACCOMMODATIONS WITH GOOD STANDARD? • MANADO ALREADY HAS A GOOD VENUES AND PLACES FOR MICE • THERE IS NO COMPLETE INFORMATION AND DATABASE OF WHICH DEPBUDPAR CAN PROMOTE, PARTICULARLY ON THE NUMBER OF ROOMS AVAILABLE, THE CAPACITY AND SIZE OF MEETING HALL, ETC. • THERE NEEDS TO BE A REGULAR UPDATE OF THESE INFORMATION ON THE WEBSITE.

  11. Visit Indonesia Year 2009 • DOES REGIONS IN INDONESIA HAVE CRITERIA FOR MICE TOURISM DEVELOPMENT? • HAVE A GOOD AND RELIABLE INFRASTRUCTURE • IT HAS ALWAYS BEEN THE ISSUE WHETHER OR NOT ELECTRICAL POWER CAPACITY IN INDONESIA IS SUFFICIENT TO SUPPORT MICE ACTIVITIES.

  12. Visit Indonesia Year 2009 DOES INDONESIA HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT? • HOW IS INDONESIA BEING PERCEIVED? FOR EXAMPLE IN SECURITY ISSUE? • FOR EASTERN AREA OF INDONESIA, MANADO HAS BEEN ACKNOWLEDGED NATIONALLY AS BEING SECURE AND COMFORTABLE (TRY COMPARING IT WITH MAKASSAR)

  13. Visit Indonesia Year 2009 • DOES INDONESIA HAVE THE CRITERIA FOR MICE TOURISM DEVELOPMENT? • IS THERE ENOUGH SUPPORT FROM ALL THE STAKEHOLDERS OF TOURISM • IN SEVERAL REGIONS, THERE HAS NOT BEEN A SYNCRONIZED COORDINATION BETWEEN STAKEHOLDERS IN HANDLING FOREIGN TOURISTS. FOR EXAMPLE: THE IMMIGRATION OFFICE

  14. UNWTO – WORLD TOURISM GROWTH Market Prospect Analysis Source: UNWTO Barometer, January 2009 • Notes: • Indonesia, as part of the Asia Pacific Region, is projected to have a 3% positive growth, and has the potency to grab the medium – short haul market • Potential Markets with positive GDP : China, India, ASEAN, Middle East

  15. International Visitors 1997 - 2008

  16. Target Markets 2009

  17. Visit Indonesia Year 2009 • THE ABOVE TABLES MEAN… • MANADO STILL HAVE A POTENTIAL IN MICE TOURISM IN TERMS OF TARGET MARKETS

  18. Visit Indonesia Year 2009 • MARKET TRENDS: • MANADO MUST BE ABLE TO OBSERVE THE MARKET TRENDS OF WORLD’S TOURISM

  19. Market Trends Source : AIME, February 2009 • The impact of financial crisis toward MICE market: • Shorter length of stay • Smaller groups • Dollar expenses become lower • Decrease in service variations • Meetings of the associations market thrive because there is an interest to find solutions and strengthens the interests of members • Individuals are more motivated to get travel incentives because of current economic situation, saving for their personal travel expenses. • For group incentive, price is not always become the main considerations, but the variety of offerings that suit the needs of the group are more important. • MICE Market is very demanding so it needs to offer something different...”Being DIFFERENT is better than Better”

  20. Visit Indonesia Year 2009 • THE ROLE OF DEPBUDPAR IN MICE • DEPBUDPAR RI, IN THIS INSTANCE SUPPORT AND GIVE OPPORTUNITY FOR ALL REGIONS IN THE DEVELOPMENT OF MICE, AMONG OTHERS ARE:

  21. PROMOTION OF MICE INDONESIA • A. INTERNATIONAL • BIDDING • PARTICIPATION IN INTERNATIONAL TRADE SHOW • ADVERTISEMENTS FOR INTERNATIONAL MARKET • B. DOMESTIC • CO-MARKETING (SUPPORT) • MICE Site Program

  22. PROMOTION OF MICE IN INTERNATIONAL LEVEL 1. BIDDING THE SUPPORT OF DEPBUDPAR FOR NON-PROFIT ORGANIZATIONS WHO ARE BIDDING ON INTERNATIONAL EVENTS IN INDONESIA: • PREPARATIONS OF BIDDING DOCUMENTS AND ALL THE RELEVANT INFORMATION ABOUT SOCIAL PROGRAM, ACCOMPANYING PERSONS PROGRAM AND PRE/POST-TOURING OPTIONS • SUPPORT LETTER FROM THE MINISTER OF CULTURAL AND TOURISM OF THE REPUBLIC OF INDONESIA • PROMOTIONAL MATERIALS

  23. PROMOTION OF MICE IN INTERNATIONAL LEVEL 2. International Trade Show

  24. PROMOTION OF MICE IN INTERNATIONAL LEVEL 3. ADVERTISEMENTS • ADVERTISEMENTS THROUGH: • WEBSITE OF DEPBUDPAR • TOURISM REPRESENTATIVE OFFICES (IN SINGAPORE, MALAYSIA, AUSTRALIA, JAPAN, KOREA, CHINA, INDIA, DUBAI, GERMANY) • OFFICES OF GARUDA INDONESIA OVERSEAS • OFFICES OF INDONESIAN REPRESENTATIVES OVERSEAS (IN COOPERATION WITH MINISTRY OF FOREIGN AFFAIRS

  25. PROMOTION OF MICE IN DOMESTIC LEVEL SUPPORT & MICE SITE PROGRAM THE SUPPORT OF DEPBUDPAR TOWARD MICE ACTIVITIES • COORDINATION WITH RELATED GOVERNMENT INSTITUTION/ORGANIZATION. • COORDINATION ON “SITE-INSPECTION VISITS” • PRE/POST TOUR PROGRAMS • FUNCTIONS (RECEPTIONS) • SOUVENIRS

  26. ACTIVITY CRITERIA THE SUPPORT FROM DEPBUDPAR IS PRIORITIZED FOR ACTIVITIES THAT FULFILL THE FOLLOWING CRITERIA: • USING HOTEL FACILITIES IN INDONESIA FOR THE MINIMUM OF 3 NIGHTS • INTERNATIONAL PARTICIPANTS FOR THE MINIMUM OF: • 500 PARTICIPANTS, AND • 10 DIFFERENT COUNTRIES • WIDE MEDIA COVERAGE • PROPOSAL FOR SUPPORT IS SUBMITTED BEFORE THE PROGRAM YEAR STARTS

  27. Visit Indonesia Year 2009 • THE FUTURE OF MICE INDONESIA?

  28. Visit Indonesia Year 2009 • THANK YOU • MATUR NUWUN

More Related