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The Power of a Corporate Blog

Lindy Dreyer and Maddie Grant of SocialFish discuss how blogging can benefit your organization or company, how to launch a blog, and how to feed a blog.

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The Power of a Corporate Blog

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  1. The Power of a Corporate Blog The Power of a Corporate Blog www.SOCIAL FISH .org

  2. <ul><li>Why blog? </li></ul><ul><li>How to launch one </li></ul><ul><li>How to feed one </li></ul> <ul><li>Why blog? </li></ul><ul><li>How to launch one </li></ul><ul><li>How to feed one </li></ul>

  3. http://www.dentalblogs.com

  4. http://dentistry.alltop.com

  5. Why blog? Jessica Hagy , Indexed Blog Reputation and Trust Why blog? Jessica Hagy , Indexed Blog Reputation and Trust

  6. Why blog? Clarity Flickr photo credit: Phil Gimp Why blog? Clarity Flickr photo credit: Phil Gimp

  7. Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth

  8. Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth

  9. <ul><li>Work out your internal questions. </li></ul><ul><li>Start building your blog community. </li></ul><ul><li>Become a citizen of the blogosphere. </li></ul>Launching a blog What to expect <ul><li>Work out your internal questions. </li></ul><ul><li>Start building your blog community. </li></ul><ul><li>Become a citizen of the blogosphere. </li></ul>Launching a blog What to expect

  10. . Launching a blog <ul><li>Choose your audience </li></ul><ul><li>Practice in a private sandbox </li></ul><ul><li>Set up policies and procedures </li></ul><ul><li>Make the commitment and get buy-in </li></ul>Work out your internal questions

  11. . Launching a blog <ul><li>Promote the blog to your stakeholders </li></ul><ul><li>Add new content on a set schedule </li></ul><ul><li>Reply to people who comment or link to your posts </li></ul>Start building your blog community

  12. . Launching a blog <ul><li>Get listed in blog directories </li></ul><ul><li>Comment regularly on other blogs </li></ul><ul><li>Link to other blogs </li></ul><ul><li>Guest post on prominent blogs </li></ul>Become a citizen of the blogosphere.

  13. . Feeding a blog Single versus multi-author

  14. . Feeding a blog Repurposing content

  15. . Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org

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