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REPRESENTATION OF MEN

REPRESENTATION OF MEN. REXONA - All Blacks Advertisement. REPRESENTATION In this advertisement men are represented as warriors or protectors. They possess stereotypical masculine qualities such as bravery, leadership, strength and power. HoW IS THIS REPRESENTATION CREATED?.

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REPRESENTATION OF MEN

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  1. REPRESENTATION OF MEN

  2. REXONA - All Blacks Advertisement • REPRESENTATION • In this advertisement men are represented as warriors or protectors. They possess stereotypical masculine qualities such as bravery, leadership, strength and power.

  3. HoW IS THIS REPRESENTATION CREATED?

  4. Messages / values • The representation of men is vastly different to that of New Zealand female youth. Men are largely portrayed as strong, powerful individuals. In this advert the focus is given on each individual male and the routines they have in preparing for “battle” or a rugby match. The technical elements all combine to emphasise each mans masculinity, strength and power. They empower men rather than degrade or dismember them as they do women. These same techniques when used in advertisements containing women are used in a negative manner focusing always areas of the body or with derogatory connotations. This reflects societies attitude that while men are respected for their individuality and personal strength women must be subservient. Their sexuality is their only form of power

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