Social Media and Communications - Maharashtra Today

1. Social Media And Communications - - Maharashtra Today.. Maharashtra Today..

2. There are currently 2.8 billion social media users worldwide. This means that over a third of the world’s population is using some form of social media to communicate, making social media marketing an imperative tactic for boosting leads for higher education programs. While social media is a commonplace platform for communication today, have you ever considered how significantly social media changed the way we communicate? Our world as we know it has transformed from the start of text messages to the first years of Facebook, to today’s temporary stories. But how has social media changed society and what does this mean for higher education marketing? Let’s take a look at what each of the most used social platforms have contributed to our new way of communication and how you can utilize them in your higher education marketing campaigns.

3. Global social media growth rates Global social media growth rates 2016 2018 2020 Your Text 2,307 million active users (+11 %) %). 3,196 million active users . 3,805 million active users (+11 2017 2015 2019 2015: 2015: 2015: 2015: 2020 2018 2016 2019 2015 2017 2017 2017 3,484 million active users (+9. 2%) 2%) 2,796 million active users (+21%) (+21%). users (+21%) (+21%). 2,078 million active users 2,796 million active . (+9.

4. Facebook statistics Facebook statistics When it comes to social media platforms, When it comes to social media platforms, Facebook continues to dominate. It remains Facebook continues to dominate. It remains the most used platform among both the most used platform among both marketers and consumers, according to the marketers and consumers, according to the . . Here are some noteworthy social media Here are some noteworthy social media statistics related to Facebook: statistics related to Facebook: 1. 1.89% of marketers use Facebook in their 89% of marketers use Facebook in their brand marketing efforts. brand marketing efforts. 2. 2.83% of surveyed consumers use the platform. 83% of surveyed consumers use the platform. 3. 3.66% say they Like or Follow a brand on the 66% say they Like or Follow a brand on the platform. platform. 4. 4.By the third quarter of 2019, the platform By the third quarter of 2019, the platform had attracted had attracted 2.5 million monthly active users.

5. Instagram statistics Instagram statistics Among all social media platforms, Instagram likely sees the most evolution with new features every few months. In 2019 alone, the platform was, hiding likes in the U.S and introducing “Reels” mode akin to TikTok. And in late 2019, Instagram introduced a, allowing users to post multiple pictures on one screen. This goes to show how Instagram constantly strives to stay relevant and update its features with the changing times.

6. Twitter statistics Twitter statistics Twitter still stands strong as one of the top social media platforms in spite of a slight . Marketers should continue to keep an eye on the latest social media stats specific to the platform if they want to include it in their marketing mix. 19.People are also 26% more likely to view ads on the platform than on any other leading platform. Brands send out a median of 0.86 tweets per day, for which they see a median engagement of 0.048%.

7. Pinterest statistics Pinterest statistics Pinterest is a platform for inspiration– whether it’s for home and seasonal décor, unique recipes, gifts or DIY crafts. People use the platform to discover new brands and products, find new things to try and get purchase inspiration. Here are a few relevant social media statistics if you’re us us 25.Pinterest has 300 million Global Monthly 300 million Global Monthly Active Users Active Users (MAUs). 26.These users are highly active on the platform and have saved more than 200 billion Pins in total. ing ing Pinterest to market your brand:

8. LinkedIn statistics LinkedIn statistics LinkedIn has a completely different audience type compared to other social media platforms, and is the largest professional network. This makes it the ideal platform for B2B marketers as well as employers and job searchers alike. Check out these fresh social media stats if you’re going to include LinkedIn in your marketing mix in your marketing mix: The platform currently has over 660 million registered users 660 million registered users, with 303 million of them million of them being active on a monthly basis. LinkedIn 303 32. 32.90 million of these users 90 million of these users are senior-level influencers, and 63 million are in decision-making positions. LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it’s 277% more effective 277% more effective than Facebook in generating leads.

9. Social Media Statistics Social Media Statistics Social Media Statistics And Trends 77.% 48.% 90.4% of Baby Boomers are active social social media media users. of Generation X of Millennials .

10. 5.20 billion COMMUNICATIONS APPLICATIONS | SPECTRUM COMMUNICATIONS APPLICATIONS | SPECTRUM There are 5.20 billion unique mobile phone users in the world today, . The social media landscape changes almost as quickly as you hit “retweet.” New trends pop up as platform developers design new features and algorithms that influence user behavior. Similarly, some topics, trends and features quickly become outdated and, eventually, obsolete. Spectrum Product Features •14 and 16 Bit Resolution •Sampling rates up to 5 GS/s and Bandwidth over 1.5 GHz •Segmented Memory with FIFO Readout •Streaming data to RAID disc array at up to 3 GByte/s continuously •High SNR and SFDR You can simply impress your audience Matching Card Families •M4i.44xx: 14/16 Bit 500 MS/s to 130 MS/s digitizer •M4i.22xx: 8 Bit 1.25 GS/s to 5 GS/s digitizer •M2p.59xx: 16 bit 20 MS/s to 125 MS/s Digitizer

11. Our global report shines a light on the top trends impacting Our global report shines a light on the top trends impacting your brand your brand Social bridges the gap to a new customer experience 99% As businesses struggle to recoup lost sales in the wake of the pandemic, marketers turn to social to meet two equally urgent imperatives Brands find their place in the conversation 85% A dramatic uptick in social media use presented a huge number of new opportunities for brands this year—but many missed the mark by jumping in too soon. Smart brands sat back and listened, A generation ignored by digital marketers boomson social 67% Stereotypes, ageism, and a yearslonghabit of chasing newness over effectiveness have left marketers underestimating an increasingly digitally savvy and lucrative demographic: Tying engagement to identity gives advanced marketers new momentum 43% For years, linking social media engagement to customer identity has proved an elusive goal for marketers.

12. DIGITAL AROUND THE WORLD DIGITAL AROUND THE WORLD Roughly 4.66 billion 4.66 billion people around the world use the internet at the start of 2021 – that’s close to 60 percent 60 percent of the world’s total population. Internet users are currently growing at an annualized rate of more than 7 percent 7 percent, equating to an average of roughly 875,000 new users each day. However, the coronavirus pandemic has had a big impact on internet user research, so actual figures may be much higher 1 3 . 4 2 This number is still growing too, with our latest data showing that 319 million 319 million new users came online over the past twelve months Most internet users (92.6 percent percent) use mobile devices to go online at least some of the time, but computers also account for an important share of internet activity . . 92.6

13. The Influencer Marketing Revolution The Influencer Marketing Revolution The Influencer Marketing Revolution In influencer marketing, you can go big (think Selena Gomez, David Beckham, and other celebrities) or you can go small (industry experts, bloggers, and niche- market personalities), But whichever option you choose (maybe both), influencer marketing can have a significant impact on your business. The below infographic from corporate video production company One Productions looks at the differences between macro and micro-influencers, and the benefits of influencer marketing - along with a general outline of what you can expect to pay to work with the various types of influencers. For example, 94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11x the ROI of traditional advertising. .

14. 15.5 Users Join Social Every Second (and Other Key Stats to Know) 15.5 Users Join Social Every Second (and Other Key Stats to Know) 1. Social media adoption surges 3. Online time jumps Social media user numbers jumped by more than 13%over the past year, with nearlyhalf a billionnew users taking the global total to almost4.2 billionby the start of 2021. On average, more than 1.3 millionnew users joined social media every day during 2020, equating to roughly 15½ new users every single second. In total, the average internet user now spends almost 7 hours per day using the internet across all devices, equating to more than 48 hours per week online – that’s 2 full days out of every 7. . 4. Online search behaviors are changing 2. Mobiles have become our ‘first’ screen Finding information is the main reason why people go online, with almost two-thirds of the world’s internet users saying this is one of their top motivations. However, the latest research fromCGIIshows that the world’s search behaviors are evolving, and this changing behavior has important consequences for anyone hoping to engage a digital audience. Data fromAaps shows that Android users around the world now spend more than 4 hours each day using their phones. In total, that means Android users spent more than 3.5 trillioncumulative hours using their phones over the past 12 months. .

15. SOCIAL MEDIA 35% If internet use remains at these levels If internet use remains at these levels throughout 2021, the world’s internet users will throughout 2021, the world’s internet users will spend almost spend almost 12 trillion 12 trillion hours online this year, hours online this year, which translates to more than which translates to more than 1.3 billion years years of combined human time of combined human time. 1.3 billion

16. Social media Social media advertising advertising statistics statistics Although organic Although organic growth is what we all growth is what we all strive for, changes in strive for, changes in social media social media algorithms have made it algorithms have made it much more challenging much more challenging to achieve. Paid to achieve. Paid advertising has become advertising has become somewhat of a somewhat of a necessity, rather than necessity, rather than an option, for an option, for businesses that want to businesses that want to gain more visibility and gain more visibility and strengthen the impact strengthen the impact of their social of their social marketing efforts. marketing efforts. Make the most of these Make the most of these social media social media advertising statistics advertising statistics to fuel your to fuel your paid social efforts efforts for 2020: for 2020: paid social

17. Social consumer statistics Social consumer statistics Online grocery and the rise of ecommerce A more strategic approach to social media marketing A multi-device strategy is still essential Digging deeper into online audience demographics We’ve included a wealth of new charts in this year’s reports that offer insights into connected activities by age and gender. One of the most revealing of these charts shows how adoption of ecommerce varies by demographic. One of the standout digital stories in 2020 was the rise of ecommerce, with the COVID-19 pandemic driving consumers all over the world to embrace online shopping. At a global level, nearly 77% of internet users aged 16 to 64 now say that they buy something online each month. Individual social platforms are also subject to significant audience overlaps, with 85% of Tik-tokusers aged 16 to 64 saying they use Facebook, and almost 95% of Instagram users in the same age group saying they also use YouTube.. Mobile phones now account for 53% of the time that the world spends online, but the data clearly shows that other devices still play important roles in our connected lives.

18. This is the first time in our of Global Digital Reports that the Travel category hasn’t claimed the largest share of revenue, highlighting just how difficult recent months have been for travel and tourism brands. Indeed, Statista reports that online revenues in the Travel, Mobility & Accommodation category were down by more than 50% year-on-year, resulting in a drop of well over half a trillion US dollars in annual consumer spending. On the other hand, many other categories saw strong growth in ecommerce revenues in 2020. Food & Personal Care was the fastest growing consumer ecommerce category in 2020, with COVID-19 lockdowns and social distancing measures acting as a catalyst for significant increases in online grocery shopping. Worldwide, the category saw annual revenues exceed US$400 billion in 2020, up by more than 40% compared to the previous year. Text Text Text Text

19. Social Media Marketing Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.designed. 60% 72% 76% Men and women have varying degrees of online activity across different sites. 74% of internet users are using social media, with women (76%) having a slight edge over men (72%).

20. SOCIAL MEDIA The Influencer Marketing Revolution influencer marketing involves marketing products influencer marketing involves marketing products and services with those who have a sway over other and services with those who have a sway over other people’s purchasing decisions. Influencers are people’s purchasing decisions. Influencers are people who run accounts on social media that have a people who run accounts on social media that have a large following. They typically operate within a large following. They typically operate within a specific niche (e.g. wellness, beauty, food) and are specific niche (e.g. wellness, beauty, food) and are perceived to be credible experts by their fans. perceived to be credible experts by their fans. Influencers usually have a good relationship with Influencers usually have a good relationship with their fanbase that is based on trust and loyalty. As a their fanbase that is based on trust and loyalty. As a result of this, they typically have excellent result of this, they typically have excellent engagement rates. engagement rates. What We Do Now?

21. •Mobile is Facebook’s cash cow with 1.57 billion daily active mobile users •25% of U.S. Facebook users are age 25 to 34 •Users share 1 million links every 20 minutes •Facebook has 2.23 billion monthly active users •Business oriented social networking site •Brands that are participating are corporate brands giving potential and current associates a place to network and connect •70%+ of LinkedIn users are outside of the U.S. •LinkedIn has 260 million monthly active users . 01 03 LINKEDIN FACEBOOK 05 PINTEREST •Social site that is all about discovery •Largest opportunities on Pinterest are in the home, parenting, beauty, style, and food industries •50%+ of new signups are men •Pinterest has 250 million monthly active users TWITTER . 02 INSTAGRAM 04 •Social sharing app all around pictures and 60 second videos •Many brands are participating through the use of hashtags and posting pictures consumers can relate to •The most followed brand on Instagram (outside of the Instagram brand itself) is National Geographic •Instagram has 1 billion monthly active users •Micro blogging social site that limits post to 280 characters •Twitter has over 69 million users in the U.S. •There are 6,000 tweets on average every second •Twitter has 326 million monthly active users .

22. With all of the various social media outlets that people are using these days, we thought thoughtit would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized. Learn how to best leverage each platform with this social media comparison infographic. Enjoy! 69.9 % 67.3 % 87.6 % 6 5 4 3 2 1 0 Option 1 Option 2 Option 3 Option 4 Instagram Twitter Facebook

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