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Social media for Internal Communications

Social media for Internal Communications. Congress Intranet 2010. Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications. Corporate Profile. Oc é today: 21,500 people worldwide Annual revenue 2009: € 2,648 Billion Net Income 2009: € - 47,134 Million

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Social media for Internal Communications

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  1. Social media for Internal Communications Congress Intranet 2010 Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications

  2. Corporate Profile • Océ today: • 21,500 people worldwide • Annual revenue 2009: € 2,648 Billion • Net Income 2009: € - 47,134 Million • Worldwide distribution in 90 countries • Direct sales and services in 30 countries • 10 R&D-sites in 9 countries

  3. Wide FormatPrinting Systems OcéBusiness Services Document Printing Production Printing Technical Document Systems Office Systems Graphic Arts Systems Display Graphics Systems Printroom Systems TransPromo Systems Imaging Supplies Océ Product & Services

  4. Employees Finance & other Marketing and Sales M&L 10% 23% 10% R&D 7% 20% 30% Service Business services

  5. Océ around the world

  6. Life before the crisis We don’t remember, but it looked something like this

  7. Crisis! • Decline in sales USA from September 2007 • First lay-offs Q1 2008 • Full crisis hits NL September 2008 • Total headcount reduction 2.350 • Severe cost cutting measures • Budget down from 350.000 to 5.000 Euro • Intranet development and roll-out stopped!

  8. Life after the crisis • All we had left was our creativity • How to reach everyone? • How to prepare for the external social media revolution? • Our decision: use social media for internal communications

  9. What did we introduce? • Improved news service on our intranet • Rumorbuster • Wiki’s • Blogging • Idea Management • Microblogging • Social bookmarking • OcéTV

  10. Improved news service intranet

  11. Rumorbuster

  12. Océ TV

  13. Wiki’s

  14. Blogs

  15. Idea Management

  16. Microblogging

  17. Social Bookmarking

  18. Lessons Learned • Money is not the issue • Organization is the issue! • You can start bottom-up • Consumerization of IT • Cross-functional approach (Communications & IM) • Where do I share and store my info? • Information Architecture • Did we teach people to be a knowledge worker? • Culture > Ask questions • Social Media Guidelines • Security • Social media lab

  19. Questions? samuel.driessen@oce.com http://twitter.com/driessen jan.vanveen@oce.com http://twitter.com/janvanveen

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