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Capital Region BOCES SLS Membership Day March 10, 2011 Sara Kelly Johns skjohns@gmail

Capital Region BOCES SLS Membership Day March 10, 2011 Sara Kelly Johns skjohns@gmail.com http://schoollibrarybranding.wikispaces.com. Program Administrator. Instructional Partner. Teacher. Information specialist. Leader. Who are we?. A Nation Without School Libraries. Visibility.

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Capital Region BOCES SLS Membership Day March 10, 2011 Sara Kelly Johns skjohns@gmail

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  1. Capital Region BOCES SLS Membership Day March 10, 2011 Sara Kelly Johns skjohns@gmail.com http://schoollibrarybranding.wikispaces.com

  2. Program Administrator Instructional Partner Teacher Information specialist Leader Who are we?

  3. A Nation Without School Libraries

  4. Visibility Ballou High School, DC Dr. Nancy Everhart visits outstanding school libraries all over the country to bring visibility in the press an the media to the excitement and foundation of school libraries for learning.

  5. Dawn Sulivan,Shaker Heights, OH Visibility Promotion + Marketing = Advocates Action Transformation

  6. Action Visibility Nancy Keane, Rundlett Middle School, Concord, NH Action Transformation

  7. Visibility Nancy Keane, Rundlett Middle School, Concord, NH Action Transformation

  8. Branding Visibility Murray Hill Middle School , Laurel, Maryland Action Transformation

  9. Visibility Buffy Hamilton, Creekview (GA) High School Library Transformation

  10. Branding Visibility McKillop Elementary School, Melissa, TX Action Transformation

  11. Jill Schuster, Fontana High School, CA Goal area:ALA provides leadership in the transformation of libraries and library services in a dynamic and increasingly global digital information environment.

  12. Transformation Visibility Action Transformation

  13. Advocacy U Additup Advocacy Fact Sheets AASL Toolkits—Health and Wellness @your library school library campaign Frontline advocacy for school libraries Friends of School Libraries (FOLUSA) New York: SnapShotNY http://schoollibrarybranding.wikispaces.com

  14. What is a tagline? • How are they used? • Why?

  15. Sample Taglines • Allstate Insurance – You’re in good hands • American Express – Don’t leave home without it • Burger King – Have it your way • Taco Bell – Think outside the bun

  16. Where do you put it? • Letterhead • E-mail • Webpage • What else?

  17. Write Yours • Keep it brief • Keep it focused • Where every kid succeeds. (This is a variant on an AASL slogan.) • Where the classroom meets the real world. • L4L – Learning 4 Life • We go beyond our walls. • Where reading becomes a way of life.

  18. How to plan • Assess yourself • Assess your environment • Identify your BHAG • Use your program Mission and Vision • Set 3-4 large goals • Create do-able action steps • http://www.ala.org/ala/mgrps/divs/aasl/guidelinesandstandards/planningguide/planningguide.cfm

  19. Sample Goal and Action Plan

  20. Managing Time • Priorities • What’s Yours? • Select the right task for the time • To Do lists • Forgive yourself Let’s do it!

  21. Sara Kelly Johns skjohns@gmail.com Thank You! http://schoollibrarybranding.wikispaces.com

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