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Making the Case for Coast

Making the Case for Coast How campaigning, communications, fundraising and a few ice-creams saved the England Coast Path. Making the Case for Coast. Insider lobbying E-asks Case for Coast Report Fundraising Media Campaign Stunt Social media. The England Coast Path.

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Making the Case for Coast

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  1. Making the Case for Coast How campaigning, communications, fundraising and a few ice-creams saved the England Coast Path

  2. Making the Case for Coast • Insider lobbying • E-asks • Case for Coast Report • Fundraising • Media • Campaign Stunt • Social media

  3. The England Coast Path • A third of the English coast has no coastal path • Major investment for coastal communities • £1 a metre to build • Wales coast path brought in £15 million in it’s first year • An awesome walk

  4. “A sledgehammer to miss a nut”

  5. Insider lobbying

  6. Online campaigning • 19,500 petition signatures • 800 letters to local papers • 900 tell a friend • #onecoastforall

  7. Funding the Case for Coast • Experiment – not tried online fundraising before • Tie in with Newsnight:“Did you see us last night?” • Emailed to 10k members/non members • 1.48% response rate • Total raised £2250 • Average gift £15

  8. The Case for Coast report • Key benefits of coast path with case studies • Infographics • Maps • Front cover photo competition “The best report I’ve read as an MP” David Rutley MP

  9. Case for Coast launch Bringing the seaside to Westminster! Challenges • Getting permission • Sourcing an ice-cream van • Ensuring the message went back to Richard Benyon • Telling the CEO you want him to dress up…

  10. Follow up • Social Media • E-ask to supporters – email your MP • MPs who came given press releases and asked to sign EDM • MPs who didn’t come were sent a copy of the report • Christmas present OS Map

  11. Success? Difficulty of knowing when we’d won... • Generic MP response to e-asks • Insider conversations • No announcement • Natural England map

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