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HomeAway Summit 2012

HomeAway Summit 2012. YouTube and Online Video are Important!. YouTube is the #2 search engine in the world – Targeted content & optimizing for search engines is key! Stats Over 4 billion videos are viewed a day Over 800 million unique users visit YouTube each month

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HomeAway Summit 2012

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  1. HomeAway Summit 2012
  2. YouTube and Online Video are Important! YouTube is the #2 search engine in the world – Targeted content & optimizing for search engines is key! Stats Over 4 billion videos are viewed a day Over 800 million unique users visit YouTube each month Over 3 billion hours of video are watched each month on YouTube 70% of YouTube traffic comes from outside the US YouTube is localized in 39 countries and across 54 languages In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth
  3. Content Types Vacation rental tours (video or slideshow) Area images/slideshow Interviews with travelers Traveler testimonials Traveler FAQs, tips for traveler History of the home, owner stories Sample Videos: Victor’s Villas – Slideshow with testimonials and Owner Discovery Beach House - Owner rental tour, stories, testimonials, tips for travelers Orlando Vacation Villa – slideshow with text and music Windsor Home Rental – slideshow with labels and music Who has a video to share?
  4. Tips & Guidelines Photo slideshows Ensure you use pictures with good lighting Don’t use pictures where there is clutter shown Showcase best features of the home/amenities Show why travelers love your home Create a variety of content Equipment matters! Videos Should be short and informative Create multiple videos if you have lots of information! Try to keep videos at 90 seconds or less If doing a walk through consider placing the camera on a tripod and panning to avoid shakiness When uploading use YouTube’s stabilizing feature to smooth out shaky video clips
  5. Channel Features Utilize & Optimize Videos Choose titles, descriptions and keywords that are relevant to your area, home, amenities, travel, activities, etc that are in your video Playlists Categorize your content to help travelers Use keywords in playlist titles
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