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SLBC MEDIA SUPPORT TO CRC

SLBC MEDIA SUPPORT TO CRC. 9 th April 2014. Introduction. Scope The scope of media work will cover a period of seven months commencing April 22 nd 2014 and ending November 22 nd 2014. The geographical coverage will be national - covering the entire country. Introduction.

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SLBC MEDIA SUPPORT TO CRC

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  1. SLBC MEDIA SUPPORT TO CRC 9th April 2014

  2. Introduction • Scope • The scope of media work will cover a period of seven months commencing April 22nd 2014 and ending November 22nd 2014. The geographical coverage will be national - covering the entire country.

  3. Introduction • Objectives:The overall objective of the proposed project is to support the engagement of the public in the Constitutional Review Committee’s (CRC) work. • The Specific Objectives are: • to provide increase media coverage on the activities of the CRC; • to increase women participation in the constitutional review process; • to increase youth engagement in the constitutional review process • to include disability issues in the constitutional review process • to provide feedback on the CRC through media programmes

  4. Partners The SLBC will partner with : • Jamcast Productions for producing dramas, jingles, spots messages and theme song • 15 community radio stations to provide airtime for programmes

  5. Geographic Map Geographic Map Coverage: 15 radio stations and TV stations covering all 14 Administrative Districts in the country (national coverage).

  6. Activities Meetings • 3 pre-meetings & • 7 monthly stakeholder (CRC,UNDP) meetings

  7. Activities Television • Theme song – 2- 4mins (1) • “Alive with CRC” – 60mins (28) • “TV Drama Series” – 15mins (7) • “We Yus” – 60min (7) • “Face to Face with Law”- 60min (28) • TV Commercial in 7 languages (3) • Broadcast Hours TV = 126hrs

  8. Activities cont. Radio • 7 jingles in 7 languages – 60 -90sec (49) • Radio Drama series- 15mins (14) • CRC Weekly rotational discussions – 60mins (28) • Broadcast Hours Radio = 429hrs

  9. Activities cont. SMS Broadcasts • Africel and Airtel will send out 11 batches of text messages Month 1 = 4 (Airtel and Africell), Month 2 = 1 (Africell), Month 3 = 1 (Airtel) Month 4 = 1 (Africell), Month 5 = 1 (Airtel), Month 6 = 1 (Africell) and Month 7 = 2 (Airtel and Africell)

  10. Outreach • SLBC will deploy 2 staff to accompany and support the CRC in sittings around the country for 7visits. • SLBC staff will collect materials during outreach and edit them for radio and TV broadcasts • SLBC will organize regional discussions in community radios to support CRC sittings on location.

  11. Public Consultation The programme designs will sought the views, comments and opinions of citizens with particular emphasis on the following groups: • Youth groups, Women groups, Disability groups, • Paramount chiefs and traditional leaders, • Minority ethnic groups • Religious leaders, • Political parties and opinion leaders to generate programme content and feedback.

  12. Feedback • Report from 14 radio monitors • The SLBC will maintain two dedicated phone lines to receive and collate SMS comments during radio and TV programmes from the public for submission to CRC on a monthly basis. • Monthly meetings with CRC (information sharing, planning and feedback) • Quarterly and final reports

  13. Thank You

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