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Support Media

Support Media. Develop an understanding of the advantages and disadvantages of support media. Stealth Marketing. Wasn’t “the Greatest Movie Ever Sold” a great example Examples of companies using stealth marketing. Outdoor Advertising Categories. Outdoor Advertising.

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Support Media

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  1. Support Media Develop an understanding of the advantages and disadvantages of support media.

  2. Stealth Marketing • Wasn’t “the Greatest Movie Ever Sold” a great example • Examples of companies using stealth marketing

  3. Outdoor Advertising Categories

  4. Outdoor Advertising • Wide coverage of local markets • Frequency • Geographic flexibility • Creativity • Ability to create awareness • Efficiency • Effectiveness • Production capabilities

  5. Negatives on Outdoor • Waste coverage • Limited message capabilities • Wearout • Cost • Measurement problems • Image problems

  6. On the road again….

  7. Additional Out of Home Media • Aerial Advertising • Mobile Billboards • Instore Media • Misc Outdoor Media • Transit Advertising • Terminal Posters

  8. Promotional Products

  9. YellowPages • Wide availability • Action orientation • Costs • Frequency • Nonintrusiveness • Market fragmentation • Timeliness • Lack of creativity • Lead times • Clutter • Size requirements

  10. Movie Theaters • Preshow • Lobby and Snackbar • Posters

  11. Product Placement • Movies and Television • ET and Reese’s Pieces • Tom Cruise Risky Business Ray Ban Wayfarer • Ban Aviator Top Gun • Oakleys in Mission Impossible II

  12. Inflight Advertising • Inflight Videos • Inflight Radio • Inflight Magazines • Inflight Catalogs

  13. Sports Park Advertising • High technology • Part of the overall experience • Ads on Players? Discussion

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