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Creating and Managing A Career Service Office

Creating and Managing A Career Service Office. C. Randall Powell. Who Am I?. Educator Administrator Chief Marketing Officer Head Sales Person. Relationship Manager. Placement Officer’s Role. We “place” no one! We act as “bridge-builders”. Corporations. Students.

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Creating and Managing A Career Service Office

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  1. Creating and ManagingA Career Service Office C. Randall Powell

  2. Who Am I? • Educator • Administrator • Chief Marketing Officer • Head Sales Person

  3. Relationship Manager

  4. Placement Officer’s Role We “place” no one! We act as “bridge-builders” Corporations Students

  5. Presentation Objectives • Main Goal: • Convince you to participate • Secondary Goals: • Understand the services • Understand impact upon you

  6. Needs top talent Positivecareerstart Must be convinced Must be convinced Job connections Growth cycle Loyalty Financial supplements Motivations

  7. Career Service Activities Integration of Students & Faculty & Services & Employers Alumni Involvement

  8. Career Services Office Service Delivery Methods Publications Programs Counseling

  9. Main Constituencies

  10. BPO Services to Students

  11. Weekly Publication of the BPO • Announcements • Job Listings • Recruiting Firms • Procedures • Articles • Presentations

  12. Career Information Resources Employers Brochures Annual Reports Company Notebooks Career Pamphlets

  13. Company Information • Videotapes • Colorful presentations • Located in library

  14. ABI / INFORM Business Dateline InfoTrac Standard & Poor’s DATEXT ECONLIT UMI / INFORM Dow Jones News Resources Electronic databases in library • Company and industry profiles • Financial and investment reports • Articles and news • Contacts: job titles and addresses

  15. College Placement Annual • Published by College Placement Council • Copies purchased by Placement Office • Distributed free to registrants • Normal cost is: • Available in most public libraries

  16. Job Opportunities Bulletin • Weekly Job Listing • Corporations • Employment agencies & search firms • Government • Teaching positions • Source of Contact • Current Employment Climate Indicator

  17. Job Offer Information Salary Information • Computerized Salary Statistics • Degree level • Graduation data • Major • Experience • Maintenance Depends on Response • Confidential

  18. Company Presentations • Weekly in CSJ • Updates Posted on Bulletin Boards • Sponsors • Help Arrange Speakers

  19. Academic Classes • Encourage Professor to Discuss Careers • In-Class Presentations • In-Office Counseling Advice

  20. Career Counseling • Counselors \ previously employed • Back in academic environment Allocate some resources to this service

  21. Interview Feedback • Recruiters complete evaluations • Confidential feedback • Establish an appointment • Must have at least 3 forms

  22. Resume Software • Quick preparation • Quality product • Easily modified • National database networks • Proprietary system

  23. Resume Books Student resumes sent to employers frequently • Hard copy at beginning of semester • Electronic resume book on CD and Internet

  24. National Database Networks National Computer Services Student / Alumni Databases Employers Regularly Screen Files Software Loads / Updates Monthly Keep Disks Current

  25. Referrals • Electronic Resume Books • Faxed Resumes • Based on Job Specs • Grad Date / Referral Peak • Maintain Up-to-Date File

  26. On-Campus Interviews 22,000 interviews 500 different employers 60,000 bids Resume distributed for each bid

  27. Job Fairs Bidding mirrors on-campus procedures Several special events Smaller firms / Functional interest Joint sponsorships (student clubs / associations / Big 10)

  28. Networking Alumni Links Alumni Mentor Links between students and employers Relates to an independent job search plan

  29. Services Depend upon the student taking initiative Publications Programs Activities

  30. Career Education • Help students to help themselves • Giving a job is counter-productive • Teach concepts and techniques

  31. Career Planningand Placement Course • Required in Business • Constituencies Participate in Teaching • Business Communication Skills

  32. Career Planning and Placement Transition Career Goals Job Search Plan

  33. placement plan analyzing establishing self goals exploring options Career Planning Integrate life goals with reality LIFE GOALS

  34. Career Course Components • Personal Planning • Career Option Exploration • Job Search Strategies

  35. Course Topics Self-Assessment Career Options Psychological Testing Industry Analysis Resume Development Functional Fields Inventories Job Analysis Autobiographies Job Objectives Search Strategies Resume Preparation Cover Letters Interview Techniques Networking Lectures and Projects

  36. Career Education may be delivered by: Required Courses Workshops Result = Student Understanding / How to Achieve Personal Career Goals Career Education Hallmark of a quality career service program

  37. Career Services

  38. Services MustInvolve Employers • Active Participation • Extensive Involvement Needed

  39. Employer Motivation

  40. Ties Increase Profits • Financial Capital is Available • Human Capital is More Challenging

  41. Quality Work Force Success comes from talented managers Talent from the university Many examples of great products but weak staff

  42. Career Services Officer’s Task • Convince Employers of Value • Unique Institutions and Programs • Student Selection and Curriculum • Recognize Competition and Self Strengths

  43. The Quality Image Student Body Demographics Hype and Insincere Sales Pitches Fail Strategic Partnership

  44. University - Business Partnership • Select Corporate Partners • Focus on Customers • Nurturing • CSO Facilities Relationships

  45. Total Involvement

  46. Placement Officeris Orchestrator

  47. Competition Controls • Top Students Get Multiple Offers • Highly Recruited After Identified • Employers Respond to Competition

  48. Personal Contact Printed Material Facilitate Identificationof Talent Graduate Identification Expedite Communication Flow

  49. Facilitate Communications

  50. Alumni Involvement Group Programs Shadowing Days Career Mentors Coordinating Network Links

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